The continued influence of
the green family led to the addition of a wide array of green shades, including earthy warm yellow-greens, olive-infused shades, deep blue-greens, and citrusy, energetic tones.
With blues becoming more nuanced, we added varying degrees of vibrant aquamarine blues; cooler, ethereal shades; chambray and denim blues,
and classic navies.
In the red family, we added a variety of richer, more elegant reds containing both blue and yellow undertones, as well as some deeper wine reds with hints of brown.
We expanded our range of oranges to include variations of this versatile and convivial shade, including radiant orange tones, spicy shades, more toned-down hues suffused with brown, and additional coral-influenced hues.
Falling into shades that are more earth-driven yet luxurious, the new colors in our brown family include robust coffee and chocolate browns, as well as those that are more golden and more red-based.
Trusted, organic, and grounded,
neutral shades continue to be
important. From sandy beiges to classic taupe shades, our new range of colorful neutrals provide warmth
Several of our additions to
the pink family are softer in tone, mimicking nature and conveying the rosy glow of good health. We also added more vibrant shades with blue undertones, expressing a more vibrant and playful side.
As purple hues soar and we embrace the more multi-dimensional aspect of purple, we have added vibrant red-based purples, several grayed-down purples with blue undertones, an array of softer midtones, and more mystical purple shades.