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2011 press releases

Pantone and The Dessy Group Renew Their Vows - Unveil New iPad Application for Styleboard Creation

Define the Vision of Your Dream Wedding with the myPANTONE WEDDING Styleboard App

CARLSTADT, N.J., May 18, 2011 – Wedding planning often happens on the go – at the reception venue, the florist, the bakery and the bridal salon. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, and The Dessy Group, a leading manufacturer of bridesmaid’s dresses and bridal apparel, today announced myPANTONETM WEDDING Styleboard, the first styleboard application for the iPad®.

myPANTONE WEDDING Styleboard appThe myPANTONE WEDDING Styleboard app gives users the freedom to build and share styleboards featuring key wedding colors, must-have wedding products and inspirational images – making it easy to achieve a perfectly color-coordinated wedding from inspiration to “I do.”

“Transforming wedding inspiration into reality can be challenging and stressful,” said Giovanni Marra, director of corporate marketing at Pantone. “We created the myPANTONE WEDDING Styleboard app to give brides-to-be a simple, intuitive way to communicate their vision of the perfect day – from color-coordinated dresses and accessories to perfectly matched flowers and invitations – with everyone involved in the planning process.”

Users can choose from 200 PANTONE WEDDING™ Colors, select from thousands of preloaded images including all Dessy bridal apparel and accessories, and import their own inspirational images for styleboard creation. Pre-loaded images are filtered by color and represent a variety of categories including invitations, flowers, cakes, destinations, jewelry, people, food, venues, shoes and décor.

The myPANTONE WEDDING Styleboard app also makes it easy to share inspiration via email, Facebook and Twitter. Completed styleboards can be shared with friends, family, vendors and wedding coordinators to ensure that the right color is used every step of the way; or uploaded to Dessy’s online styleboard site (www.dessy.com/PANTONE) to inspire other brides-to-be. Taking advantage of the iPad’s intuitive touch controls, styleboard images can be dragged and dropped, sized and rotated, as well as moved front to back and back to front.

Pricing, Availability and System Information
The myPANTONE WEDDING Styleboard app is available for download in the Apple App Store for U.S. $4.99 / £2.99 / €3.99. myPANTONE WEDDING Styleboard is compatible with Apple iOS 4 for the iPad.

About PANTONE WEDDING
PANTONE WEDDING, exclusively from Dessy, provides a collection of color tools to make it easy for brides to achieve perfectly color-coordinated weddings – from inspiration to “I do.” PANTONE WEDDING includes the PANTONE WEDDING color guide and individual paper swatch cards in 200 PANTONE WEDDING Colors. See www.dessy.com/PANTONE for more information.

About The Dessy Group
The Dessy Group is a leading manufacturer of bridesmaid dresses, social occasion dresses, flower girl dresses and destination wedding gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding Dresses.

Founded in 1939 by Margot Rosenthal, A & M Rosenthal, now The Dessy Group, got its start designing bridal veils and attendants headpieces. In the 1950s, Margot’s daughter Ronnie and her husband Andrew took over the business and added bridesmaid dresses to the Dessy line. Today, the business continues to thrive under the leadership of Alan Dessy and design direction of Vivian Dessy Diamond. More information is available at www.dessy.com.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

/Colorstrology /PANTONE UNIVERSE
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