PANTONEVIEW Color Trend – Fading Into Blue
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INSIDE PANTONEVIEW: FADING INTO BLUE
 
According to PANTONEVIEW.com contributor OLTMANS VAN NIEKERK, the digital universe is vast and impossible to pin down. Its pervasive force has had a major impact on the way we live and work. It seems that everything that people think is important is virtual and everything and everybody is in a hybrid, digital state. The digital is invisible and everywhere. No hard disks, no desktop computers, no fixed place. The asset-light generation embraces simplicity in order to gain freedom.

The color blue represents this freedom. A weightless, airy color that often appears in shadings or with clouded effects and is never solid. Items with this color seem to be floating, almost evaporating into the air and seem to have no end and no beginning.

To make the items we own feel more lightweight, blue shades will be used throughout technology, sportswear, fashion and home designs. Blue, in combination with high-tech lightweight materials, will create products that are future-proof, a tactile link to a hard-to-define, unknown future.
To find out more about these new waves of blues, and what else is trending for 2014 and beyond,
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