VP of Pantone Color Institute, Laurie Pressman discusses the role that the Pantone Color Institute plays in the design world today and how we came together with Tealeaves to further the consumer experience of the perfect cup of tea.
For over 20 years, TEALEAVES has been the tea brand of choice to five-star hotels and Michelin chefs worldwide. Tealeaves hand-blends their teas specifically for color, alongside aroma and taste, with the understanding that “the first taste is with the eyes." With this in mind, Tealeaves collaborated with the Pantone Color Institute to co-design new packaging for their iconic Whole Leaf Pyramid Teabag collection. Understanding the relationship that mood has with color, the Pantone Color Institute selected bespoke colors for the packaging of the Tealeaves blends.