Graphics - Umberto Daina Cover Artist Interview - New PANTONE Graphics 2016
PANTONE Color Institute

Umberto Daina Cover Artist Interview
New Graphics 2016

Kevin Minott

Pantone Color Institute
April 29, 2016

Pantone recently launched 112 New Colors for our graphics line. To commemorate the launch, Pantone worked with artists selected from its Canvas community on Behance. The latest Pantone graphics products feature artwork from Umberto Daina’s 3D installations. Today we are speaking with Umberto about his background in art and how he came about creating the new artist cover for PANTONE Color Bridge.

Balloons cover art used for the new PANTONE 112 Graphics Colors, created by Umberto Daina.
Balloons cover art used for the new PANTONE 112 Graphics Colors, created by Umberto Daina.

Can you tell us a little about your art and medium of choice?

I create art installations. In my thoughts I imagine them in clean and clear environments; I don’t like to imagine them in a classic exhibition context, like a gallery or a museum. I want these installations in unique new site. For this reason I use 3D software and only two predominant colors.

What was your reaction when you found out that your work was chosen for the new PANTONE Color Bridge covers?

It has been a real surprise; it made me happy and proud for my profession. Later I reflected a lot on the role of the internet and how it made these connections possible, I find it amazing.

Megaphones cover art used for the new PANTONE 112 Graphics Colors, created by Umberto Daina.
Megaphones cover art used for the new PANTONE 112 Graphics Colors, created by Umberto Daina.

Can you give us some insight into the creative process behind the piece chosen for the cover?

The image with megaphones came after an argument on the new role of the audience in a theater piece.

While the balloons piece comes from my desire to create a very private place.

When you hear the phrase New Color, New ____________ what comes to mind?

I think of New Items, New Things.

PANTONE COLOR BRIDGE COATED & UNCOATED Books featuring the art of Umberto Daina.
PANTONE COLOR BRIDGE COATED & UNCOATED Books featuring the art of Umberto Daina.

What do you use for color inspiration?

When I was a child I spent the summer in a beach house in Sicily and from the window of my bedroom, every day at 6 in the morning I could see beautiful sunrises that made the sky, pink and blue. A few years ago when I was working I had a flashback of those summer days and I tried to recreate those colors.

In the last two years I have mainly used pink and light blue in my work, almost to the point of obsession.

Who are some of the artists that have inspired you over the years?

The first masters I looked up to in my life as a designer were the architects of the early 900. In fact I studied architecture at university. Then I became passionate about contemporary art. Now I find inspiration from artists such as Sol LeWitt, Daniel Buren, Olafur Eliasson, Jeff Koons, Maurizio Cattelan, and Tomas Saraceno.

What’s the next step in your artistic journey?

I want to find an opportunity, at least once, to recreate in real life environments that I created in 3D.







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