Chief Creative Officer, Tokidoki
I think that Los Angeles and Southern California have become a standard for influencing design, particularly Japan and Europe's contemporary and street wear style. It's the convergence of the pop and glitter of the Los Angeles lifestyle and the earthy colors of nature around California (the sand and the water) that influence spring 2011's color palette. The colors reflect a mix of sexiness and glamour with simplicity, resulting in images of confidence. Spring 2011 will contain shiny pop colors mixed with earthy, fresh and watery colors.
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