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2009 press releases

Move Forward and Give Back with Pantone

Chip-in Program Helps Color Professionals Update Design Tools, Get Cash Back and Support Art Education

CARLSTADT, N.J., Aug. 17, 2009 – Pantone, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the Move Forward, Give Back, Chip-in Program. The program makes it easier and more economical for designers, product managers, printers and all color decision makers to get up-to-date with the world’s most advanced color tools, while donating needed funds to support art education.

Updating PANTONE® Color Tools saves valuable time and money, and most importantly, guarantees that the final results of each project are exactly as intended. To help alleviate the cost of new tools, Pantone is offering a rebate of up to $500 to participants who trade in their old products. From the proceeds of new product sales, Pantone will make a donation of $25,000 to the Rush Philanthropic Arts Foundation. In addition, Pantone is collaborating with Rush to encourage the expression of creativity and emotion through color by providing PANTONE Color Tools and learning materials to the children in its programs.

“We know achieving accurate color is vital to our customer’s business and creative vision in today’s fast-paced design environment. The only way to ensure precise color is by working with the latest, most technically advanced color tools,” explained Lisa Herbert, executive vice president of Pantone. “The Move Forward, Give Back, Chip-in Program was designed to make it more affordable for customers to trade up to our latest products while doing something good for the community.”

Specifying colors from older guides not only causes inaccurate color matches and costly errors; it prevents users from working with essential color data needed to meet the current demands of a digital workflow. Newer products, such as COLOR BRIDGE® and GoeBridge™, include HTML and sRGB data, as well as CMYK equivalents for all solid colors in the guides, providing the necessary color information for multimedia design.

Additionally, in response to prevalent industry trends, all PANTONE Graphics Guides since 2003 are now printed on brighter, whiter paper stock, which could alter a color’s appearance when compared to older guides. Furthermore, for the graphic arts, printing, publishing and advertising industries, the unavoidable fact is that PANTONE Color Standards are printed with ink on paper. Regardless of their treatment, ink will fade, paper will discolor, and the varnish in the ink can alter its true and original color over a period of time.

In today's global marketplace and economic climate, the speed at which fashion and home furnishings designers take ideas from the design studio to market is one of the most critical factors in a product’s success. The inability to achieve accurate color standards in a timely manner can result in late deliveries and a loss of sales and profit. Updating to the PANTONE FASHION + HOME SMART Color System, introduced in 2007, arms designers with the digital support and technical benefits to effectively compete in today’s retail environment. Using the SMART Color System saves time and money by reducing the color development cycle by as much as 50 percent, and allows designers to make crucial color decisions later in the product manufacturing process.

Trade-in/Rebate Program
Users can return outdated PANTONE Products to Pantone to receive the following rebates on PANTONE Color Tool replacements:

For Graphics Products, trade in:
• A METALLIC or PASTEL FORMULA GUIDE and receive a $15 rebate on the purchase of any PANTONE Graphics Product

• Any other Graphics Guide and receive a $25 rebate on the purchase of any PANTONE Graphics Product (except METALLIC or PASTEL FORMULA GUIDE)

• Any SOLID CHIPS Book and get a $50 rebate on any PANTONE SOLID CHIPS two- or three-book set.

For FASHION + HOME SMART Color System products, trade in a:
• FASHION + HOME TP guide and receive a $50 rebate with a purchase of equal or greater value (except a passport)

• FASHION + HOME TP specifier and receive a $100 rebate with the purchase of any product (except a color guide or passport)

• FASHON + HOME TC cotton selector and receive a $150 rebate with the purchase of a cotton product (except a passport or color guide)

• Trade in a FASHION + HOME TC swatch file and receive a $500 rebate with the purchase of a swatch file or swatch set

Customers can determine if their products are outdated and how to return them to Pantone for a rebate by visiting www.pantone.com/chipin. The PANTONE Move Forward, Give Back, Chip-in Program will be in effect until December 31, 2009.

About Rush Philanthropic Arts Foundation
Founded in 1995 by brothers Russell, Danny and Joseph “Rev. Run” Simmons, Rush Philanthropic Arts Foundation, a 501 (C) 3 organization, is dedicated to providing disadvantaged urban youth with significant arts exposure, access and education as well as providing exhibition opportunities to early and mid-career artists and artists of color. In addition to the 2,000 students served each year in its education programs, Rush exhibits the work of 40 to 50 emerging and community-based artists in its galleries; welcomes over 10,000 gallery visitors; distributes grants to nonprofit arts organizations; and provides unique opportunities for young people interested in careers in the arts. Rush currently operates two exhibit and education facilities, Rush Arts Gallery and Resource Center www.rushartsgallery.org and Corridor Gallery www.corridorgallerybrooklyn.org. Rush Arts Education Programs are designed to inspire students, provide positive alternatives to high-risk behaviors, and support increased academic performance. More information is available at www.rushphilanthropic.org.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for more than 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

/Colorstrology /PANTONE UNIVERSE
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