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2009 press releases

Pantone Names Ron Potesky Senior Vice President and General Manager

CARLSTADT, N.J., Sept. 23, 2009 – Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of color standards for design professionals, today announced the appointment of Ron Potesky as senior vice president and general manager of Pantone. In this role, Potesky will spearhead the development of new digital innovation to advance the PANTONE® Brand.

“Ron’s previous success in brand development, marketing and sales is exactly what we were looking for to lead Pantone into the future,” explained Thomas J. Vacchiano, Jr., chief executive officer of X-Rite. “Ron has a terrific track record, working for innovative and successful technology leaders. I have great confidence that Ron will lead the Pantone team in a very positive direction.”

“Pantone has been the global color authority and a technology innovator for nearly 50 years,” said Potesky. “Our recently announced iPhone application, myPANTONE™, is an example of how we are extending the value and power of PANTONE to help communicate color anytime, anyplace for anyone. PANTONE is a world-class brand and I’m very excited to be a part of this talented team.”

Potesky previously served as senior vice president of marketing at Ricoh Americas Corporation, having joined the company in 1999. In this role, Potesky was responsible for brand and channel strategies which were central to Ricoh’s growth over the last decade. Prior to joining Ricoh, Potesky spent seven years at Canon USA, Inc. as director of product marketing.

In 2009, Potesky served as a keynote speaker at the Lyra Imaging Symposium in Palm Springs, Calif., and the Digital Sign Show in Las Vegas. Potesky holds a Bachelor of Fine Arts degree from the State University of New York at Purchase.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for more than 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

/Colorstrology /PANTONE UNIVERSE
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