PANTONE VIEW Colour Planner Fall/Winter 2012/2013 – Choose Your Viewpoint and Alter Your Perspective
Multi-discipline Forecast Provides Global Color Direction Across Fashion, Cosmetics, Lifestyle, Graphics and Industrial Design
CARLSTADT, N.J., March 14, 2011 – Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the Fall/Winter 2012/2013 edition of PANTONE® VIEW Colour Planner. This multi-discipline color forecast, titled Refocus, showcases the key color palettes for women's wear, menswear, active wear, cosmetics, lifestyle and industrial and graphic design.
PANTONE VIEW Colour Planner Fall/Winter 2012/2013 pushes individuals to refocus by encouraging a break from the "usual" or mundane into something more abstract and unexpected – often improving original intent. Exploring the different ways we feel and look at things can inform the way we innovate with color. When we see something for the first time, we impose an expectation, almost before we really look at it. The idea of looking outwards and seeing another way of being and doing holds a fascination as well as the chance to take advantage of new possibilities.
“Color is a critical factor in engaging consumers and motivating purchasing decisions. Knowing that, it is important for designers to continue to innovate and experiment with new approaches to color in their product lines,” said Laurie Pressman, vice-president of fashion, home and interiors at Pantone. “The PANTONE VIEW Colour Planner forecast provides a fresh point of view with unexpected color combinations that spark the imagination, refocus attention and stimulate new thinking to capture consumers' attention.”
PANTONE VIEW Colour Planner Fall/Winter 2012/2013 contains the following eight palettes:
- Lodestar – Follow your personal star!
A range of vivid and vibrant tones, which strongly stimulate your optic nerve and allow you to "see" the world.
- Composed – Something new comes out of the shadows!
A series of color crescendos from muted warm or cool browns to foggy grayed greens, as well as turquoise and khaki, finishing with a dark coda of chocolate and graphite.
- Submerge – The world turned upside down!
A scale of oxygenated and salty blues descends to blackened ink, stone and moss. An underwater garden beneath an underwater sky.
- Radiate – Break the rules! Use the force of aesthetics!
Radiate is pure happiness, and very colorful. Do not be scared by shades of bright reds, embarrassing violets and vulgar oranges. Be brave and mix them all together.
- Touchstone – Take pleasure in things that are old and loved!
Traditional colors take the limelight: brown-black, mahogany, sandalwood, saddle, mid and dark tan, midnight, glossy navy – balanced by a trusty neutral.
- Aperture – New ways of perceiving the universe!
A range, which includes the luminous and the somber, hot and cold, a centrifugal force and a centripetal force, the macro and the micro, the atom and the universe.
- Converge – Reconnect to your natural power!
Converge is about deep, informed colors gathered together at a central point and then merged in a new creative way.
- Peripheral – Appreciate the small elements!
Using honest, flat, uncomplicated, warm color, we slowly build complex forms as we appreciate how little elements work together to produce great things.
Refocus also examines Colour Movements – tones that are becoming more important, less important or shifting in hue and intensity:
- Lighter blues and navy increase in importance.
- Leathery brown becomes more important as a basic.
- Oxblood grows in popularity as browns, in general, adopt a redder hue.
- Olive becomes stronger.
- Purple and purple hues are still evident.
- Brights have a singular status for winter.
- Camel evolves into cappuccino and creamy hues.
- Yellows become softer and less sporty.
- Reds are becoming more orange.
- Traditional winter darks and berry colors are more mid-toned and less blackened.
Published bi-annually,18-24 months ahead of the season, the PANTONE VIEW Colour Planner is based on the PANTONE FASHION + HOME Color System, the most widely used and recognized color standard in the world. The book is produced by a team of leading visionaries from all over the world with expertise in different disciplines, providing a comprehensive color forecasting service for multiple design areas.
Within each of the season's most directional color palettes, a general introduction outlines the colors included and the philosophy behind them. In addition, a specific breakdown of each palette highlights harmonies, suggested color combinations, and suitable patterns and fabrics according to end use. Individual color swatch cards for all 69 colors, housed in a protective box at the back of the book, are also included, along with a CD containing imagery for use in presentations and storyboards.
Pricing and Availability
The PANTONE VIEW Colour Planner Fall/Winter 2012/2013 is available immediately for U.S. $750 from Pantone at www.pantone.com or from PANTONE distributors nationwide. Call (888) PANTONE for a list of distributors. PANTONE VIEW Colour Planner is published bi-annually by Metropolitan Publishing BV.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.