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2011 press releases

PANTONE PLASTIC STANDARD Chips Let Designers Reproduce 3,400 PANTONE Colors in Plastic

Select, Specify and Reproduce the Complete PANTONE PLUS SERIES and PANTONE FASHION + HOME Color System Libraries

CARLSTADT, N.J., April 18, 2011 – Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the availability of large-format PANTONE PLASTIC STANDARD Chips.

With the ability to match all 3,400 standard PANTONE Colors in the PANTONE PLUS SERIES and PANTONE FASHION + HOME Color System Libraries, PANTONE PLASTIC STANDARD Chips provide designers across industries – from industrial and product design to fashion accessories and toys – with an internationally recognized color language for plastics. PANTONE PLASTIC STANDARD Chips are sold individually, making it possible for designers to send complete color specifications, along with their designs, to clients and manufacturers – increasing efficiencies, reducing costs and accelerating speed to market.

“Color is a critical element in product development and even the slightest inconsistency can impact market success,” said Giovanni Marra, director of corporate marketing at Pantone. “The new PLASTIC STANDARD Chips are matched to internationally recognized PANTONE Color Libraries, making the coordination across all materials – from products and packaging to advertising collateral and Web properties – simple and reliable. For example, PANTONE PLUS 205 is the same in paper, plastic and online.”

Created using polypropylene, a substance that closely aligns with materials commonly used in production, PANTONE PLASTIC STANDARD Chips include both gloss and matte finishes in a large 3” x 1 7/8” format. The new larger chips are tiered, ranging in thickness from 1mm to 2mm, making it easier to visualize, measure and match PANTONE Colors in plastic. A small hole in the upper left corner of the chip lets designers conveniently group palettes on rings. Individual chips include PANTONE Color names and/or numbers along with the corresponding pigment formulations and spectral data information. Custom color matches are also available.

Pricing and Availability
PANTONE PLASTIC STANDARD Chips are sold individually for U.S. $16.00 and are available immediately online at www.pantone.com and through PANTONE resellers worldwide.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

/Colorstrology /PANTONE UNIVERSE
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