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PANTONE FASHION COLOR REPORT • SPRING 2013         NEW YORK FASHION WEEK • SEPTEMBER 6 – 13, 2012
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Marimekko by Noora Niinikoski
Marimekko by Noora Niinikoski

Marimekko
by Noora Niinikoski


marimekko.com
facebook.com/marimekkoglobal
@marimekkousa



inspiration
On one hand, the color-block thinking in abstract art, as seen in the works of Finnish painter Silja Rantanen and Russian painter Kazimir Malevitš — Rantanen’s way of simplifying the colors surrounding us and Malevitš’ suprematist approach to landscapes and humans; on the other hand, the Finnish nature and its incredible seasonal tones and layers of colors in the landscape

prominent colors
Sunflower Yellow, For-Get-Me-Not Blue, Cloudberry Orange — our milky, bright colors are combined with neutral colors, like Pistachio Green, Misty Gray and Linen-based colors; alongside the aforementioned is the Black and White Graphite

signature color
Color combinations are most important — Marimekko is a print design house, so it is the dynamics between different colors that count, and it is these dynamics that create the look of the print

must-have item
Like our name Marimekko, i.e. Mary’s dress — an easy-going print dress that fits different occasions; when wearing our dress you always feel you have dressed up in the right manner, whether at work or at a party; the Marimekko dresses brings a positive, humoristic twinkle to spring

Is there a color that complements all skin tones?
The Black and White color combination and neutral tones work great for everyone. I know that there are various kinds of approaches to color thinking in different parts of the world, but I am omnivorous when it comes to color. I have no personal restrictions. When choosing the color(s) to wear it always starts from the feeling the color(s) gives to the person.

 
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color of the year
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