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FASHION COLOR REPORT FALL 2014

Brooke Jaffe
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Brooke Jaffe Fashion Director for RTW, Bloomingdale's

HOW DO YOU USE COLOR TO CONVEY A FRESH LOOK IN STORE?

Every customer wants to know what the color of the season is. We share this information in a variety of ways. A very important element in conveying the color of the season is a strong visual display in our stores. This is accomplished with mannequins, styled to incorporate the newest hues – our 59th Street Store windows displaying the must- have color palette in every category, from accessories to ready-to-wear, so you can't miss our message! Finally, making powerful color statements in our marketing – all in an effort to create a cohesive statement that lets our customers know what is new to buy for the season. We are inspired by color so much so that it can even determine the location of our photo shoots.

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CONNECT WITH Brooke Jaffe

Visit www.bloomingdales.com
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