HOW DO YOU USE COLOR TO SUPPORT YOUR BRAND’S SIGNATURE STYLE?
Color has been such a major part of my brand from the start. I have always felt that one of the best ways to express your personal style is through color, and that can easily be done with accessories such as jewelry. Each year, we come out with several fashion-forward, thematic seasonal lines, which feature bold and diverse color mixes in intricate metal settings. Our signature collections, on the other hand, are comprised of our most classic, beloved styles, and we refresh these each season using stone color alone. I find color inspiration in everything from the runway to my travels across the globe, and it is so thrilling to see a style like the Danielle Earring, which has been around for years, be born again in a gorgeous new stone. This season, we’ve introduced vivid new stone colors, such as Teal, Purple, Magenta and neons like Yellow and Pink. Although many of our signature silhouettes and styles have been around for years, our customers get so excited to shop them in new, fresh colors, which is a testament to how essential color is to our jewelry. Another way in which color is vital to our brand is through our Color Bar™, an in-store and online experience featuring 26 stones and 26 silhouettes in Gold and Silver for endless design possibilities. I enjoy designing jewelry so much that I love giving the opportunity for our customers to also play designer. Whether buying daring color mixes in our seasonal lines, classics in fresh hues from our signature collections or designing custom jewelry at our Color Bar™, color is truly at the heart of my brand.