FASHION COLOR REPORT FALL 2014

Leatrice Eiseman
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Leatrice Eiseman Executive Director, Pantone Color Institute®

HOW DO YOU USE COLOR TO SUPPORT YOUR BRAND’S SIGNATURE STYLE?

As a color consultant always seeking the best choice that expresses a client's needs, a single color for my personal brand is simply not enough to express the variety of emotions and meanings that colors convey. So I use a spectrum of color, one dissolving into the next in an interesting juxtaposition of hues. When wearing my hat as the executive director of the Pantone Color Institute, it is always great fun to bring out a variety of colors in Pantone's business cards and ask the receivers to pick a color – then I get to analyze the choice!

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