Pantone
/
$3.99 UPS Ground Shipping on orders over $99
Follow us on Facebook   Follow us on Twitter   Instagram Follow us on Pinterest Read the Pantone Blog
Shopping Cart:
items:
0
 subtotal:
 0.00
 
Searching... 
please enter a valid search term
search

FASHION COLOR REPORT FALL 2014

Nicole Fischelis
Loading...
NICOLE FISCHELIS Group Vice President/Fashion Director, Global Forecasting, Macy's

HOW DO YOU USE COLOR TO CONVEY A FRESH LOOK IN STORE?

Our fall 2014 color story, "My Blues," was established over a year ago with a presentation to our merchants and key industry partners. The presentation focused on each family of business and established Blue as the "it" color of the season due to its strong multicultural and spiritual energy, as well as its symbolism for beauty of nature. After the presentation, Macy's Fashion Office created a special forecast magazine, produced for our internal merchants and marketing teams to draw inspiration for product and various marketing vehicles. As a result, this color story will be reflected throughout in-store visuals and displays, print, digital and broadcast advertisements, as well as our major window displays across the country. We strongly believe that our customer will be seduced by Blue this fall.

Pin It

CONNECT WITH NICOLE FISCHELIS

Visit www.macys.com
comments powered by Disqus
COLOR SURVEY Vote now for the best color for Fall 2014
DOWNLOAD COLORS for Adobe Applications
CartID: 228259087
RemoteIP: 50.17.88.74