HOW DO YOU USE COLOR TO CONVEY A FRESH LOOK IN STORE?
Our fall 2014 color story, "My Blues," was established over a year ago with a presentation to our merchants and key industry partners. The presentation focused on each family of business and established Blue as the "it" color of the season due to its strong multicultural and spiritual energy, as well as its symbolism for beauty of nature. After the presentation, Macy's Fashion Office created a special forecast magazine, produced for our internal merchants and marketing teams to draw inspiration for product and various marketing vehicles. As a result, this color story will be reflected throughout in-store visuals and displays, print, digital and broadcast advertisements, as well as our major window displays across the country. We strongly believe that our customer will be seduced by Blue this fall.