The collection explores the contrast between the raw and the refined – the color scheme is a blend of tea stained neutrals, bold prints, embellished fabrics, Burnt Oranges and Teals. Key colors include Pearled Ivory, Mint Leaf, Sunny Lime, Caviar, Apricot Wash and Living Coral.
Classic rock musicians and their infusion of western music in the late ‘60s and early ‘70s was a key inspiration for the collection. Similar to The Rolling Stones’, Bob Dylan’s, and Jimi Hendricks’ interpretation of the glamorous life of the cowboy culture, Jay Godfrey offers a refined take on the relaxed and casual silhouettes of the time while staying true to his New York City aesthetic.
Pearled Ivory - the color is prominent throughout as the “tea stained” color inspiration. This is the most important color in the collection; stringing together the storyline of the Jay Godfrey girl. A consistent color throughout, it grounds the bolder patterns and colors of the collection.
Must-have Item For
The jumpsuit. It is effortless and transitions easily from day to night. The jumpsuit is a signature Jay Godfrey piece, offered each season in various fabrications and colors. It best exemplifies the JG girl’s effortlessly chic approach to fashion. Specifically, Pearled Ivory, Caviar and Mint Leaf were used in jumpsuits in the collection.
How has the growing acceptance of seasonless color impacted or inspired your design and color choices?
The neutrality of this season’s inspiration color allows for the pieces to be intermixed practically throughout the year. Cool in the summer, yet an appropriate alternative to Black for the winter, the tea stained color styles offer a great investment in versatility. Additionally, the seasonless color choice reflects the timelessness of Western Americana and its influence on Rock ’n’ Roll music.