The Netherlands has led the world's paint industry for
more than two centuries. Although Holland is about the size of the state
of Rhode Island, it has over 120 paint manufacturers including the world's
largest paint company, Akzo Nobel. The world's premier teaching facility
for paint-making technology is the University of Eindhoven. Directly or
indirectly, Dutch manufacturers account for more than 20 percent of the
world's production of coatings.
Although the Netherlands does not possess a wealth of natural resources,
the Dutch people have always been known for their resourcefulness, business
acumen and navigational skills - these assets enabled the Netherlands
to establish successful colonies and commercial hubs throughout the world.
During the 17th and 18th century, the Netherlands and England shared the
seas and the world of commerce.
In the late eighteenth century, the largest colony of European artists
resided in the Netherlands. These artists, led by Rembrandt and Vermeer,
were demanding coatings that would retain their color and endure for centuries.
It was this domestic demand for artist oil paints that led Dutch entrepreneurs
to focus on the development and production of paints in a broader sense.
By 1790, Dutch paint makers were successfully combining oils and pigments
from Dutch colonies to produce artist oils. It was a short leap from the
development of high quality artist paints to the position of world domination
in coatings technology that the Dutch have enjoyed since 1800.
Whenever we encounter a new "Dutch sounding" domestic trademark
or hear reference to a domestic paint manufacturer working with "European
type" colorants, we shake our heads and pity the domestic manufacturer
of modest quality paints who attempts to market his low quality product
by paying homage to the Dutch paint industry.
REAL DUTCH PAINTS are the best because they are formulated with
expensive resins, which are carefully combined with high concentrations
of finely ground pigments, inexpensive fillers are never used.