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| no U.T.C.s* |
| no U.T.C.s* for
PANTONE Paints by FPE |
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Since the advent
of latex paint in the early 1950s, American paint manufacturers and retailers
have relied on "*universal tinting colorants" as their tinting
medium. These glycol-based colorants are formulated to produce acceptable
results with either waterborne or solventborne bases; unfortunately, they
do not produce optimal results with either family of coatings and might
be more accurately described as "compromise colorants."
The primary advantage of universal colorants is that they enable domestic
paint shops to minimize their investment in space and equipment. The disadvantage
of the universal tinting approach is that the colorants frequently do
not stay in solution, and covering power and color retention are very
poor.
PANTONE Paints by Fine Paints of Europe and our independent retailers
take pride in our unique "product-specific" tinting system that
utilizes two separate color dispensers. Recognizing that oil and water
do not mix, the system used by PANTONE Paints by FPE uses solvent
borne colorants to tint solventborne base paints and waterborne colorants
to tint waterborne base paints.
This product specific tinting approach allows PANTONE Paints by
FPE to dispense factory quality colorants in greater volume. These colorants
represent a much higher percentage of the finished product - this revolutionary
but proven approach yields dramatically enhanced color depth and coverage,
even with the most difficult colors.
You'll recognize the advantage of product specific colorants the first
time you use our paints.
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