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Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see. Creating great design requires clarity of vision, passion and skill. When it’s right, it’s electric. It’s visceral and compelling. Great design has an impact that you feel as much as see.

How do you create great design? Where can you find the design knowledge and inspiration that can help you every day? One magazine. Before & After magazine.

We at Pantone believe that until now there was really no publication that actively taught creative professionals how to design. That void has been filled with Before & After magazine. We at Pantone are happy to be working with the magazine’s editors to bring its unique design information and inspiration to you here at pantone.com

"We are delighted to be associated with Pantone," said John McWade. "Pantone's leadership role in providing such universally-accepted color tools for the graphics industry is admirable. We hope Before & After's unique content and perspective will increase the usefulness of those tools."

This article is excerpted from Before & After, How to design cool stuff, and is reprinted here by permission. © 2004 Before & After magazine, all rights reserved.