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Throughout history, red has signaled excitement, dynamism, danger and
sex. It elicits the strongest of emotions in every culture: love and the
pulsating heart; anarchy and the waving war banner; Satan and the martyred
saint. It is the color of life and the color of evil, the color of danger
and the color of excitement. Red's message is ardent and impassioned,
never insipid. From the gentlest of shell pink to the deepest vibrant
ruby red; at its warmest, it's romantic or passionate, at its coolest,
it's mature, authoritative, regal. Red is commanding, whatever its shade.
Portions reproduced from "COLORS
FOR YOUR EVERY MOOD" with the permission of Leatrice Eiseman.
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