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2008 press releases

PANTONE UNIVERSE Mug Collection Perks Up Your Morning Coffee

Available in More Than 20 PANTONE Colors to Match Every Mood

CARLSTADT, N.J., Dec. 2, 2008 - Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced the availability of the PANTONE UNIVERSE™ Mug Collection from W2 for design-conscious coffee and tea lovers.

Click Here to Buy Pantone Mugs and Espresso Cups Sets rom Pantone.com

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."

Adorned with the iconic PANTONE® Chip design and PANTONE Color number, the white ceramic mugs are available in four distinctive sets. Consumers can choose from one of two sets of 10 mugs in a variety of colors ranging from Spearmint and Orange to Lagoon Blue and Mustard. For those looking to make the perfect cup of coffee or tea, a set of four espresso cups and saucers or four tea mugs is also available, both in differing tones of brown to match your beverage’s strength and taste. All of the mugs are dishwasher and microwave safe.

"Our wide array of mugs will add a burst of color to any kitchen or office space," said Lisa Herbert, executive vice president of fashion and home for Pantone. "Now designers and consumers can show off their creative side with PANTONE-colored mugs to suit their every mood."

"Designers across the globe have relied on PANTONE Color standards for inspiration and specification for years," said Victoria Whitbread, co-founder of W2. "Now anyone can be privy to the color codes of these professionals when enjoying a perfect cup of coffee or tea."

The PANTONE UNIVERSE Mug Collection from W2 is made up of the following sets:

PANTONE UNIVERSE Original Primary Mug Collection (set of 10)
  • PANTONE 186 C Red
  • PANTONE 2583 C Lilac
  • PANTONE 3395 C Spearmint
  • PANTONE 5757 C Olive Green
  • PANTONE 286 C Royal Blue
  • PANTONE Orange 021 C
  • PANTONE 388 C Lime Green
  • PANTONE Process Black C
  • PANTONE 549 C Pale Blue
  • PANTONE Process Yellow C
  •  

    PANTONE UNIVERSE New Mug Collection (set of 10)
  • PANTONE 179 C Paprika
  • PANTONE 10 C Cool Gray
  • PANTONE 292 C Baby Blue
  • PANTONE 732 C Chocolate
  • PANTONE 3025 C Lagoon Blue
  • PANTONE 130 C Mustard
  • PANTONE 337 C Duck Egg Blue
  • PANTONE 520 C Grape
  • PANTONE 363 C Pea Green
  • PANTONE 3272 C Turquoise
  •  

    PANTONE UNIVERSE Tea Mug Gift Set (set of four)
  • PANTONE 727 C
  • PANTONE 730 C
  • PANTONE 729 C
  • PANTONE 732 C
  •  

    PANTONE UNIVERSE Espresso Cup Gift Set (set of four)
  • PANTONE 1395 C
  • PANTONE 175 C
  • PANTONE 464 C
  • PANTONE 1545 C
  • Pricing and Availability
    The PANTONE UNIVERSE Mug Collection from W2 is available online at www.w2products.com and through select retailers nationwide including Alphabets (New York City), Sprout (Chicago, IL) and The National Museum of Women in the Arts (Washington D.C.). A set of 10 mugs is available for an S.R.P. of U.S. $130. A set of four espresso cups or tea mugs is available for an S.R.P. of U.S. $50. Individual mugs can be purchased for an S.R.P. of U.S. $13 at retail outlets only.

    About Pantone
    Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

    About X-Rite
    X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

    About W2
    Whitbread Wilkinson – W2 Products Ltd was launched in 2000, initially comprising of Jackie Piper Wilkinson and Victoria Whitbread, a partnership dedicated to innovative design and creative solutions. The W2 brand was established with the ethic that all products should have a purpose – that old adage ‘Form follows function’ is the W2 mantra.

    Prior to launching W2, they jointly notched up 15 years in the design industry, boasting commissions and working for employers such as Matteo Thun, Panasonic, Polaroid, Habitat and Geoff Hollington, to name a few. Work has included furniture design, lighting and interiors. Besides building their own brand, Jackie, Victoria and their team have worked on design commissions for businesses large and small – such as the Bathstore and Sainsbury's, London Underground, Muji and English Heritage. Their most recent success is their current license with Pantone, where they have created an exciting range of giftware which now sells globally. More information is available at www.w2products.com.

    /Colorstrology /PANTONE UNIVERSE
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