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2009 press releases

Pantone Unveils 2010 Color Direction for the Home Furnishings and Interior Design Industries

PANTONE VIEW home + interiors 2010 Demystifies Color Trends in Uncertain Times

CHICAGO, International Home & Housewares Show 2009, PANTONE ColorWatch Display (Lakeside Lobby Level 3) – March 23, 2009 - Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE®VIEW home + interiors 2010, the eight most directional color palettes, plus an additional palette of tinged neutrals, for 2010 home furnishings and interior design.

“Color trends are not conjured up using a crystal ball. They are the result of much observation of our surrounding natural world as well as the influences that will impact our world in the future,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “These factors include socioeconomic issues, technology, lifestyles and playstyles, diversions, entertainment, and most importantly, the needs, moods, fantasies and aspirations of consumers. The palettes featured in PANTONE VIEW home + interiors 2010 translate these influences into appropriate styling, colors and combinations that best express the gamut of directional themes for 2010.”

PANTONE VIEW home + interiors 2010 is a forecasting tool that provides color and trend inspiration, enabling designers to select the right shades and combinations when creating products for home and interior spaces. PANTONE VIEW home + interiors 2010 contains 4” x 1” swatch cards of each of the 78 forecasted colors – along with visual inspiration and color harmonies for each of the individual palettes – in one convenient binder. CMYK printing equivalents are supplied to accurately reproduce the forecasted colors in marketing materials, in-store signs and packaging.

The eight palettes for 2010 are Greenmarket, Resourceful, Transformations, Ambiance, Gatherings, Galaxy, High Definition and Pastiche. An additional palette of Tinged Neutrals is also included.

Pricing and Availability
PANTONE VIEW home + interiors 2010 is available immediately for U.S. $395. The PANTONE VIEW home + interiors 2010 color kit is also available, including a PANTONE FASHION + HOME color guide in addition to the PANTONE VIEW home + interiors 2010 forecast, for U.S. $495. Corresponding PANTONE Plastics Chips for industrial design are included in the PANTONE VIEW home + interiors 2010 ID version for U.S. $495. All three products are available at www.pantone.com.

For interior designers and design-savvy consumers, PANTONE VIEW home + interiors inspiration 2010 provides color inspiration and swatch cards of the 78 colors featured in the forecast, alongside corresponding visual inspirations and color harmonies. The guide can be purchased at www.pantonepaint.com and PANTONE PAINT retailers nationwide for U.S. $195.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.
© Pantone, Inc., 2009. All rights reserved.

/Colorstrology /PANTONE UNIVERSE
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