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Pantone Extends Range of Lighting Indicator Stickers

New stickers indicate whether ambient lighting conditions
give an accurate visual read under D65 light

CARLSTADT, N.J., August 21, 2012 – Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced the availability of PANTONE® D65 Lighting Indicator Stickers.

Similar to the D50 Lighting Indicator Stickers announced earlier this year, the new D65 Lighting Indicator Stickers make it easy for designers and manufacturers to determine if colors are being viewed under the right lighting conditions for accurate color evaluation, specification and matching. Whereas D50 lighting is commonly used for evaluating printed design work and photography, D65 is commonly used to evaluate the color of textiles, paints, plastics and other manufactured products.

“Quality of light has a critical impact on color appearance, and making a color decision under the wrong lighting conditions can lead to costly and time-consuming mistakes,” said Giovanni Marra, director of corporate marketing at Pantone. “The new Lighting Indicator Stickers for D65 lighting provide a simple and economical way for designers and manufacturers to determine if colors are being viewed under the correct lighting conditions, allowing designers to be more confident in their color choices.”

All PANTONE Lighting Indicator Stickers (D50 and D65) have two light-sensitive patches that react to viewing illumination and change color under different lighting temperatures. Under proper D65-range lighting, the two patches will appear to match, and, if lighting conditions do not fall within the D65 range, the two patches will appear different. The further the light source is from the D65 range, the greater the contrast in appearance.

To ensure that accurate color decisions are made throughout the production process, Lighting Indicator Stickers feature a peel-off adhesive back so designers can attach them to color proofs, color samples and references.

Pricing, Availability and System Information
D65 Lighting Indicator Stickers are sold as sheets (each with 40 stickers) for U.S. $49, and are available immediately online at www.pantone.com/lightingindicator and through PANTONE resellers worldwide. All PANTONE Lighting Indicator Stickers, including D50 and the new D65 stickers, complement the PANTONE PLUS and PANTONE FASHION + HOME product lines.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter and Facebook.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

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PANTONE® and other Pantone trademarks are the property of Pantone LLC. © 2012. All rights reserved.

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