ABOUT THE CONTEST
Designers are able to get more vibrant colors and closer matches to Pantone Spot colors using the new PANTONE Extended Gamut Guide. This latest development in process printing technology allows for up to 90% closer Pantone Spot color matches by adding Orange, Green, and Violet (CMYKOGV) to the color gamut, (CMYK can only match about 55%). This contest invited winners of GDUSA's recent 'Creative Use of Color' category to use the Extended Gamut Guide and seven-color printing process to make their award-winning artwork even more impactful.
ABOUT THE GRAND PRIZE WINNER
Daniel Frumhoff is a graphic designer with an emphasis in typography. He holds a BFA from Webster University in Graphic Design and four Certificates from the Basel School of Design. He studies, practices, and teaches graphic design at the Maryland Institute College of Art, where he is working towards his MFA. Daniel is a winner of the 2016 Adobe Design Achievement Awards, HOW International Design Awards, Core77 Packaging Design Awards, GDUSA American Graphic Design Awards, and Package Design Awards. You can check out his portfolio at danielfrumhoff.com.
This poster was a passion project Daniel created last summer to experiment with typography and illustration while focusing on tools he uses as an artist and designer every day. He chose bold colors to communicate the excitement of working in the creative field.
Daniel says Pantone products “have made it very easy to connect what I’m doing on-screen with how it will look in print. Overall, the experience with Pantone has been really great.” He recently has been using more spot colors in his work, one or two at a time, depending on the project.
With regard to this experience he says, “The difference is definitely noticeable! After comparing my winning piece using CMYK versus using Extended Gamut, I found the Extended Gamut to be more accurate to the colors on screen and also much richer in range. Overall, the colors look great in the 7C print! The hues from the digital artwork on screen are represented very well in the final printed piece. Going forward, I will absolutely explore this 7C process printing in commercial projects. I think it is a great alternative to CMYK when I need a larger and more precise range of colors and can’t afford to use spot colors.”
Allan Espiritu is a graphic designer, educator, and founder of GDLOFT, a design studio based in Philadelphia that specializes in print-based works for educational and cultural institutions.
“Gradations are always very difficult to print, but I have an affinity to using them in my work. I wanted to see how a 7 color gamut would translate the gradation. Using 7C Process provided a subtlety in the continuous color that I really like! Honestly, I didn’t know that 7C process was approximately the same costs as process. Knowing that, I will try to use Extended Gamut Printing as a first printing process option for our projects!”
Danielle Kidney is founder of The Creative Pack, an award-winning design agency located in Manhattan Beach CA whose focus is in packaging and branding design.
“This was our first time experimenting with the Extended Gamut Printing, and we were very happy with the results. The color is crisp and more exact than the standard 4C process. It is essential for the color in this design to print as exact as possible to really capture its vibrant bold look.”
John Townsend established his award-winning freelance practice in 1986. His work includes business identity design, book design, brochures, posters and more, with a specialty in design for non-profits (arts and social services)
“ I use Pantone colors exclusively; can’t design without PMS. I occasionally use spot color; most of my non-profit clients have a limited budget. My work tends to be very colorful, and I care passionately about getting exactly the colors I want. I am thus excited about the 7C process color, and will no doubt use it often in the future.”
Tera Trihey has been in the design field for over twenty years and a team member of the La Panzanella Marketing Team for six years.
“We use Spot/PMS colors in many of our packaging projects to help keep color consistency across our brand. Typically we will use anywhere from one to four, sometimes more PMS colors in a package design. It is always interesting to be able to experiment and see how a project runs in various printing processes across various substrates. Learning about 7C process has been useful, and will be an option to keep in mind for future projects.”
DeAnn Sena OConnor is the Principal and Creative Director at dso creative, a design studio she opened after honing her skills as production manager and art director at Central New Mexico Community College and lead designer Santa Fe Community College.
“With this particular piece I wanted to achieve a color that is boldest and truest to the original artwork which is often difficult to do. The cover art really needed to pop and at the same time we needed to keep the colors on the interior of the book true to what the client chose. 7C process can be a very valuable tool especially in this type of project where you are trying to reach true color.”