Kwittken and Pantone Win The Holmes Report Gold SABRE Award For 2016 PANTONE® Color of the Year Campaign
New York, N.Y., May 10, 2016 – Kwittken, an MDC Partners Inc. (NASDAQ: MDCA) communications agency, and global color authority Pantone, were honored with a SABRE Award by The Holmes Report for their work on PANTONE® Color of the Year 2016. The campaign, around the color selection Serenity and Rose Quartz, was distinguished in the fashion and beauty category.
PANTONE Color of the Year is always a highly anticipated announcement amongst the design industries, but the 2016 unveiling marked the first time that Pantone selected two colors for this distinction. It was also the first time that Kwittken was tasked to support the global initiative in tandem with Pantone.
On launch day, PANTONE Color of the Year 2016 became a trending topic on Facebook and Twitter, and #Pantone was the number one trending term on Instagram the entire day. Global media coverage for the announcement broke all Color of the Year records, as articles appeared in a diverse range of influential general interest, lifestyle, business, design, and tech media outlets.
As part of the program, Pantone and Kwittken collaborated with top retailers and brands to curate a collection of Color of the Year-themed products and images for media and consumers. Pantone and Kwittken also worked with Crewest Studio, a street artist collective, to create three public art displays in New York City, Los Angeles and Miami and tapped a select group of content creators to create custom, highly visual Color of the Year Instagram posts that rolled out alongside the launch.
The 2016 North America SABRE Awards shortlist included around 300 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes superior achievement in branding, reputation and engagement. The campaigns were evaluated by a jury of more than 40 industry leaders.
Kwittken is one of the fastest growing, modern communications agencies in the world, with offices in New York, London and Toronto. We provide our clients with fresh thinking that creates value through thoughtful and creative communications, and brand engagement. Our 1/1 (one of one) agency model synthesizes "design thinking" with the most impactful elements of public relations, influencer engagement and social/content marketing expertise. A multi-specialist agency, Kwittken works with clients such as Amway, Deloitte, Pantone, P&G, Hisense, American Express, HomeAway, Wyndham, Windstream, Better Homes and Gardens Real Estate, Virtus Asset Management and Amadeus.
Kwittken has been a part of the MDC Partners network since 2010. For more information, please visit www.kwittken.com.
About Pantone and the Pantone Color Institute
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com/plus. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.
PANTONE®…Make It Brilliant.
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