VO (Chip Kidd): It’s Halloween, 1968 and that’s me, and that’s my mom, and that’s my brother. And my mom made these outfits for us. And we were totally obsessed and...I sort of never got over it.
SUPER: PANTONE® Presents
SUPER: 112 New PANTONE® Colors for Graphic Design
SUPER: New Colors, New Stories. Chip Kidd on PANTONE
VO (Chip Kidd): Sometimes your first idea is the best idea, but sometimes your first idea is the way too obvious idea. Most of what I'm working on is first editions of hardcover books, which are by their definition and form meant to be kept. Color plays a role in the process and terms of what is possible. Do I want new colors? Well, who would ever not want new colors? It just literally gives you more options and it gives you more to think about.
VO (Chip Kidd): New colors to me means new stories to tell and new ways to tell them. New colors, new stories.
ARTWORK COPY: If you see something. Say something.
SUPER: New Colors, New Stories.
SUPER: Chip Kidd tells his stories with SOLID CHIPS
SUPER: Discover your own storytelling tool
COLOR BRIDGE SOLID CHIPS FORMULA GUIDE
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