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2011 press releases

Pantone Reveals Color of the Year for 2012: 
PANTONE 17-1463 Tangerine Tango

Dance into the New Year with this vivacious and appealing reddish orange

CARLSTADT, N.J., Dec. 8, 2011 – Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 17-1463 Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012.

The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”


Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion. Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.

A winner in cosmetics because of its versatility, Tangerine Tango is a bit exotic, but in a very friendly, non-threatening way. Add a sultry flair to lips, cheeks and nails with Tangerine Tango. An unexpected eye shadow color, Tangerine Tango is a complementary opposite that flatters blue or green eyes. When paired with brown eyes, it brings out an amber cast.

SEPHORA + PANTONE UNIVERSE
Sharing a strong passion for how color can transform a face, mood or even an attitude, Pantone has partnered with Sephora, the leading beauty specialty retailer, to create an extraordinary collection that will change how consumers wear, feel and think about color. Launching in spring 2012, SEPHORA + PANTONE UNIVERSE™ delivers insightful color forecasting, timely trends and powerful seasonal product collections. To celebrate the launch, SEPHORA + PANTONE UNIVERSE proudly presents the first Color of the Year beauty collection.

“These products allow for on-trend, uninhibited expression, while being exceptionally wearable,” commented Gilbert Soliz, lead artist for Sephora PRO. “Whether she is looking to create a bold look featuring Tangerine Tango, or if demure trend expression is more her style, the collection allows for customized wearability.”

The limited edition collection features a variety of products including eye shadow, lipstick, lip gloss, nail polish and accessories, and will be available in Sephora Americas beginning March 2012.

Tangerine Tango for Interiors and More
Energize interior spaces with Tangerine Tango patterned home accessories. Pillows, bedspreads and tabletop accessories in this high-impact hue add spice to any room. Or incorporate Tangerine Tango appliances and personal electronics for an unexpected pop of color. Looking for an inexpensive way to perk up your home? Paint a wall in Tangerine Tango for a dynamic burst of energy in the kitchen, entryway or hallway.

Tangerine Tango products are also available from Chronicle Books (publisher of “Pantone: The Twentieth Century in Color” and creator of Pantone paperback journals), Dessy (a leading manufacturer of bridesmaid, social-occasion and flower-girl dresses), MyColor inspired by Pantone (a spirited new collection of grab-and-go paints), PANTONE PAINTS (Pantone’s line of superior-quality, eco-friendly paint), Rickshaw of San Francisco (lightweight and stylish messenger bag created especially for Pantone) and W2 (creator of the iconic PANTONE Chip mug).

Cross-Referencing to Other PANTONE Libraries
PANTONE 17-1463 Tangerine Tango can also be cross-referenced to all other PANTONE Libraries including PANTONE PLUS and PANTONE Goe™ for graphic design. For cross-referencing information, see www.pantone.com/COY2012.

About the PANTONE Color of the Year
The color of the year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. Past colors include:

• PANTONE 18-2120 Honeysuckle (2011)
• PANTONE 15-5519 Turquoise (2010)
• PANTONE 14-0848 Mimosa (2009)
• PANTONE 18-3943 Blue Iris (2008)
• PANTONE 19-1557 Chili Pepper (2007)
• PANTONE 13-1106 Sand Dollar (2006)
• PANTONE 15-5217 Blue Turquoise (2005)
• PANTONE 17-1456 Tigerlily (2004)
• PANTONE 14-4811 Aqua Sky (2003)
• PANTONE 19-1664 True Red (2002)
• PANTONE 17-2031 Fuchsia Rose (2001)
• PANTONE 15-4020 Cerulean (2000)

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

/Colorstrology /PANTONE UNIVERSE
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