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Paint the Town with New
Grab-and-Go Paints Inspired by Pantone

MyColor Inspired by Pantone Offers Designers and Do-it-Yourselfers a Convenient Way to Infuse Excitement into Home Decor


CARLSTADT, N.J., Nov. 1, 2011 - Budget-conscious designers and do-it-yourselfers are often looking for affordable ways to spruce up home décor. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color, and provider of professional color standards for the design industries, and Synta Inc., a manufacturer of architectural and craft paint, created a spirited new collection of grab-and-go paints – MyColor™ inspired by Pantone®. With 49 fashionable paint colors to choose from, MyColor inspired by Pantone offers designers and do-it-yourselfers a less expensive, easy-to-use solution for adding a splash of color to any craft project.

MyColor Tomato MyColor inspired by Pantone is the first ready-to-go paint available in PANTONE Colors – no time spent waiting for tinting or mixing and no color surprises. An ultra-low VOC paint, MyColor inspired by Pantone is odor free and provides an elegant, eggshell finish that is both durable and washable. Premixed, factory-precision color ensures an exact match every time, while unique stain-blocking and self-priming qualities save time and reduce workload.

"Color has the ability to transform and reinvigorate. By simply adding a fresh coat of paint, consumers can freshen up the look and feel of just about anything – a chair, a picture frame, or even a garage-sale find,” said Lisa Herbert, vice president of consumer licensing at Pantone. "MyColor inspired by Pantone lets designers and do-it-yourselfers add character and definition to any household object with 49 invigorating hues, perfect for making a big statement with smaller interior design projects.”

"Pantone is color. It is the absolute authority on color, providing color forecasting tools and technology to design professionals around the world,” said Randy Moore, president and chief operating officer of Synta. "With MyColor inspired by Pantone now being offered at Lowe’s stores, and on, the inspiration of this innovative paint will bring do-it-yourselfers an unparalleled paint experience, offering fresh design and color opportunities for the home, office and beyond.”

Each MyColor inspired by Pantone paint comes in a transparent, 35 ounce container to provide consumers with a clear view of the color. Looking for inspiration to instantly breathe new life into that dresser in desperate need of a facelift? Select a forward-looking, trend-right shade from the PANTONE VIEW home + interiors 2012 forecast – PANTONE 15-2718 Fuchsia Pink, PANTONE 15-0146 Green Flash, PANTONE 19-4205 Phantom, or the Color of the Year for 2011, PANTONE 18-2120 Honeysuckle – available now with MyColor inspired by Pantone.

Pricing and Availability
MyColor inspired by Pantone can be purchased for U.S. $9.98 at over 200 select Lowe’s stores, or online at and for U.S. $14.97 (includes shipping). All 49 colors are available in 35 ounce, premixed containers and are ready for instant use.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

About Synta
Originally established in 1962, Synta is a privately held company located in the metro Atlanta Georgia area. Manufacturing innovative home improvement products, architectural coatings and craft paints, Synta strives to deliver the ultimate consumer experience ever mindful of quality and inspiration. More information is available at


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PANTONE® and other Pantone trademarks are the property of Pantone LLC. ©2011. All rights reserved.

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