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2011 press releases

Pantone Extends PANTONE PLUS SERIES with Two Indispensible Guides for Two Distinct Customers

CARLSTADT, N.J., June 21, 2011 – Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced two new guides that extend the popular PANTONE® PLUS SERIES.

DESIGNER FIELD GUIDE coatedThe PANTONE PLUS SERIES DESIGNER FIELD GUIDE is a multi-function version of its PANTONE PLUS SERIES FORMULA GUIDE that includes wider color swatches and tear-out chips of all 1,341 PANTONE Solid Colors – combining portability with versatility. The PANTONE PLUS SERIES STARTER GUIDE is a sampler of select colors from each of the PANTONE PLUS SERIES Color libraries, designed to introduce students or anyone new to design to the creative flexibility and ease of using the PANTONE Color System.

“With the two new additions to the PANTONE PLUS SERIES, we’ve created the perfect companion for seasoned design professionals and an ideal color resource for students just starting down the path of design discovery,” said Giovanni Marra, director of corporate marketing at Pantone. “The DESIGNER FIELD GUIDE offers the largest chips of any PANTONE Guide for superior color visualization and, with its tear-out chips, is the ideal resource for designers and color professionals in the studio or on the go.”

Marra continued, “The STARTER GUIDE introduces both students and new designers to Pantone with a selection of market-driven colors from our most popular color guides.”

The 1,341 PANTONE PLUS SERIES Color Swatches in the DESIGNER FIELD GUIDE are twice the width of traditional PANTONE Guides for better color inspiration, visualization, specification and color matching. Available on both coated and uncoated text-weight stock, the GUIDE features tear-out chips that can be attached to artwork and files to ensure precise communication across a designer’s workflow.

PANTONE COLOR MANAGER Software, available free of charge with the purchase of the DESIGNER FIELD GUIDE, lets designers update their favorite design applications with all PLUS SERIES Color Libraries. Additionally, creatives can convert spot colors to CMYK simulations based on loaded ICC profiles. Each DESIGNER FIELD GUIDE also comes with a protective BUILT® neoprene carrying case.

Featuring 543 PANTONE Colors, the STARTER GUIDE contains selections from all PANTONE PLUS SERIES Color Libraries including PASTELS & NEONS (coated/uncoated), PREMIUM METALLICS (coated), CLASSIC METALLICS (coated) and Solid Colors (coated/uncoated).

Similar to other PANTONE PLUS SERIES GUIDES, colors in the DESIGNER FIELD GUIDE and the STARTER GUIDE are chromatically arranged for intuitive selection and are printed using a uniform ink film thickness that makes them easier for printers to match on press. The GUIDES also feature a color index to locate specific PANTONE Colors and a lighting evaluation tool to instantly show whether current lighting conditions are suitable for color evaluation.

A modern evolution of the PANTONE MATCHING SYSTEM®, the PANTONE PLUS SERIES offers designers and printers new features and capabilities to fulfill their creative desires. Enhancements include the chromatic arrangement of colors for more intuitive selection, an expanded palette of spot colors, the addition of new premium metallics and a broader range of neons.

Pricing and Availability
The DESIGNER FIELD GUIDE (coated/uncoated) and the STARTER GUIDE will be available for purchase on June 30 from the Pantone website at or PANTONE Resellers worldwide. DESIGNER FIELD GUIDES can be purchased individually on coated or uncoated stock for U.S. $99 or as a coated/uncoated set for U.S. $169. The STARTER GUIDE can be purchased for U.S. $49. Once users are ready to upgrade to a complete PANTONE PLUS SERIES Color Library, registered STARTER GUIDE owners are eligible for a trade-in rebate of U.S. $25 toward the purchase any PLUS SERIES Product.

Every PLUS SERIES purchase includes COLOR MANAGER Software, free of charge, upon registration. For more information on PANTONE PLUS and workflow support, please visit

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

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