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Packaging Design for Modern Processes: Pantone Launches PantoneLIVE Design & Integrated Physical Color Management Tools

New products aim to reduce trial and error during production, in response to designer demand for more integrated and iterative color references

Shop PantoneLIVE packaging design software CARLSTADT, N.J., October 11, 2017 – Pantone, an X-Rite company and provider of professional color management services and tools, including the Pantone color language, today releases PantoneLIVE Design and Pantone Simulator Prints, an integrated physical and digital workflow duo for print & packaging designers.

PantoneLIVE Design, a new digital product as part of the cloud-based color library system PantoneLIVE, enables digital color management for designers working in packaging materials. Pantone colors are automatically updated and synced in Adobe applications via the plugin, so designers can work with color more easily. With the ability to display how Pantone colors will change when applied to the most common print and packaging materials, PantoneLIVE Design allows designers understand color achievability earlier in the design process, thereby reducing the trial and error involved in ensuring that the final product matches design intent.

Ninety percent (90%) of brand marketers report responsiveness or rapid-prototyping along the supply chain is critical to delivering an exceptional customer experience, according to research conducted by The CMO Council, in partnership with Pantone, Media Beacon, Esko, X-Rite and AVT. Today’s product release responds to the need for rapid responsiveness with tools that reduce rework in production. To address the need for more customized on-demand physical tools, Pantone also launches today Pantone Simulator Prints, a physical representation of Pantone colors on packaging materials, which can be ordered through PantoneLIVE Design and created within 24 – 48 hours for delivery to the customer.

Combining the benefits of quick turn-around, digital integration, and the ability to hold and see a tangible reference for clear quality control, the integrated offerings of PantoneLIVE Design and Pantone Simulator Prints are a direct response to customer demand for more digitally integrated workflows and versatile standards products that together enable a more streamlined design process. These products also offer designers a working education about the importance of color management in production, which is often an afterthought, but in reality, impacts more than 60% of production approvals or rejections.

This product release is another milestone in Pantone’s venture to bring color references into the digital age, evidenced first by the launch of PANTONE STUDIO last summer: “Pantone is endeavoring to transform our universal color language into a more dynamic and digitally-led system, meeting designers where they are already working,” said Kathryn Shah, Vice President of Global Marketing at Pantone. “As packaging design becomes more central in driving consumers to purchase, Pantone has developed these new tools to directly address the need for production efficiency, as a result of our evolved approach to streamline color management processes and usher color references into the digital age.”

To inform this new approach, Pantone invested in significant customer research with designers and their production partners to understand what color management gaps, both digital and physical, are occurring during development. Over 1,000 designers recruited from Instagram participated in online surveys about their modern color management needs. Pantone also conducted customer testimonial research at industry events, gathering invaluable insight to guide the new company direction. Further research commissioned by Pantone showed that although most designers use digital tools, 94% of all designers are creating products that will end up in the physical world, demonstrating the need for both physical and digital tools that provide checks on product outputs.

To purchase PantoneLIVE Design, click here and for Pantone Simulator Prints, click here. Products are available for purchase in the U.S. only, with plans to roll-out in additional countries & industries over the next year.

About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions for brands and manufacturers to ensure the color imagined is the color achieved.

Over 10 million designers and producers around the world employ Pantone products and services to communicate through color, and control consistency across various materials and finishes.

Pantone offers designers, and design-minded consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the revolutionary Pantone color language; trend, brand identity, and color assurance consulting services through Pantone Color Institute™; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories.

More information is available at

For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

About Pantone Standards

In 1963, Pantone revolutionized the printing industry with the colorful PANTONE MATCHING SYSTEM®, an innovative tool allowing for the faithful selection, articulation and reproduction of consistent, accurate color anywhere in the world. The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand.

Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.

Pantone Standards are available both digitally and physically, and integrated workflow tools such as PantoneLIVE and Pantone Studio, ensure market-relevancy and color achievability as technology continues to transform the design process.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

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