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Pantone Color Institute Releases Fashion Color Trend Report Autumn/Winter 2018 For London Fashion Week

Remarkable colour and creative nuances highlight a balance of artistry and comforting classics

London, UK – 15th February 2018 – Pantone LLC, an X-Rite company, the global authority on colour and provider of professional colour standards for the design industries, today announced the Pantone® Fashion Color Trend Report Autumn/Winter 2018 edition for London Fashion Week. Published for the fashion industry by the Pantone Color Institute, a trend forecasting and colour consultancy, the report features the top colours we can expect to see from fashion designers on the runway for this year’s autumn/winter collections.

Combining classicism with colourful expression, the Pantone Fashion Color Trend Report Autumn/Winter 2018 features a bold palette of autumnal hues complemented by some more surprising shades. Continuing to highlight the desire for colour that transcends the seasons, the report for Autumn/Winter 2018 underscores the top 12 colours for men’s and women’s fashion, as well as five new classics.

“Not dissimilar to what we predicted for the runways in New York this season, the London Autumn/Winter 2018 palette demonstrates designers’ passionate desires to express originality, ingenuity and creativity though fashion,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “As designers and consumers increasingly rebuff ‘trend adoption,’ and instead embrace self-expressive colours that evade old-fashioned seasonal structure, we are seeing very unexpected and non-traditional choices, such as PANTONE 15-1515 Mellow Rose and PANTONE 18-2045 Pink Peacock in the autumn/winter palette for London. Exploring nuances within colour families and experimenting with surprisingly delightful combinations and materials, freshens and reinvents the colour story.”

Mixing and combining unexpected colours can help build a signature style or look. Yet, according to the Pantone Color Institute, many of these unique shades can be similarly impactful when used alone.

“Many of these hues are used singularly to make a very specific statement,” said Eiseman. “This is even more true now than in previous seasons. Adding an unexpected element allows for the artistry and originality that moves fashion forward.”

About the Autumn/Winter 2018 London Fashion Week Colour Palette:

Autumnal hues that evoke the feeling of leaves on the forest floor, rich plumage and twilight reveal a modern autumnal palette of deep and rich tones with outbursts of colourful surprise. Highlighting the experimental nature of London fashion, we called out two more shades than included in the New York Fashion Week Colour Palette; PANTONE 15-1515 Mellow Rose is a beloved and subtle, traditional English shade, whilst PANTONE 18-2045 Pink Peacock, in contrast, is a striking statement colour. The two lend a slightly enhanced tone of playfulness to the London palette, providing even more variety and intriguing combination options and further optimising the ability for individual self-expression.

PANTONE 19-1536 Red Pear
Deliciously deep red, whose luscious depth entices.
PANTONE 18-1549 Valiant Poppy
Brave and outgoing red shade effusive in its allure.
PANTONE 18-4048 Nebulas Blue
Reminiscent of twilight, a thoughtful, starry-eyed blue.
PANTONE 15-0850 Ceylon Yellow
Savory and spicy yellow adds an exotic touch.
PANTONE 18-0625 Martini Olive
Smooth, sophisticated and urbane green adds depth to the Fall/Winter 2018 palette.
PANTONE 16-1255 Russet Orange
This forest floor orange speaks to earthen warmth.
PANTONE 18-3838 Ultra Violet
Inventive and imaginative Ultra Violet lights the way for what is yet to come.
PANTONE 15-3520 Crocus Petal
A cultivated and refined hue adds a light and airy spring-like feeling demand.
PANTONE 15-1515 Mellow Rose
A beloved traditional English shade adds unexpected intrigue.
PANTONE 12-0740 Limelight
Animated and effervescent, a pungent yellow-green becomes the center of attention.
PANTONE 18-5025 Quetzal Green
A deep elegant blue-green hue suggestive of rich plumage.
PANTONE 18-2045 Pink Peacock
A bright and bold dramatic pink for a more experimental approach.

About the Autumm/Winter 2018 Classic Colour Palette:

There is no ‘typical’ anymore – but there remains a need for structure and foundation in everyday fashion. “We increased the number of core colours from four to five due to the ease in which they can be implemented and their ability to cross the seasons. These shades are more crucial than ever, serving as the critical building block as ‘trends’ stay relevant longer, and consumers look to add variety through new textures, fabrics and beautiful combinations,” said Eiseman.

PANTONE 19-4031 Sargasso Sea
Boundless and fathomless blue mooring the palette.
PANTONE 11-4801 Tofu
Creamy white staple.
PANTONE 14-1116 Almond Buff
Natural baby camel hue with understated appeal.
PANTONE 14-4107 Quiet Gray
Unobtrusive and timeless soft gray.
PANTONE 16-1438 Meerkat
A highly adaptable toasty burnished brown.

Adobe Stock x Pantone Fashion Color Trend Report

To support the Fashion Color Trend Report Autumn/Winter 2018, Pantone has partnered with Adobe Stock to curate a collection of images that reflect the palette of 12 top fashion colours as well as the 5 core shades. With more than 100 million visual assets, Adobe Stock offers an amazing resource for visual inspiration and creative development. Visit https://stock.adobe.com/premium to view the Adobe Stock x Pantone Fashion Color Trend Report gallery.

About Fashion Color Trend Report

The colours featured in the semiannual Pantone Fashion Color Trend Report are selected from the Pantone FASHION, HOME + INTERIORS Color System, the most widely used and recognised colour standards system for fashion, textile, home and interior design. Each season, the Pantone Color Institute issues the Pantone® Fashion Color Trend Report as semi-annual colour trend forecasts for the upcoming season, highlighting the top colours you can expect to see at New York Fashion Week and London Fashion Week. The Pantone® Fashion Color Trend Report serves as a colour reference throughout the season for fashion enthusiasts, reporters and retailers.

About The Pantone Color Institute™

The Pantone Color Institute™ is a consulting service within Pantone that forecasts global colour trends and advises companies on colour in brand identity and product development, for the application and integration of colour as a strategic asset. Recognised around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.

About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables colour-critical decisions, from inspiration to realisation, for brands and manufacturers.

Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through colour, and control consistency across various materials and finishes.

Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute™, which provides trend, brand identity, and colour assurance consulting services; and Pantone Lifestyle, the consumer products division that brings colour and design together across apparel, home, and accessories. More information is available at www.pantone.com.

For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.


CONTACT:
(646) 442-5960 | Pantone@Kwittken.com

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