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Pantone Launches New Super Chips and Super Swatches, On-Demand Solutions for Graphic and Packaging Design

New addition to the Pantone Graphics System made-to-order in 24-48 hours

CARLSTADT, N.J., May 1, 2018 – Pantone, provider of professional color management services and tools, expands its offering of On-Demand Prints with the introduction of Super Chips and Super Swatches to the Pantone Graphics System. Designed to enable better color communication and evaluation, new Pantone Super Chips and Super Swatches offer graphic, print and packaging designers customizable color references for Pantone Matching System® (PMS) colors in larger formats. Designers can use Pantone Super Chips and Swatches to develop specific palettes for a project and more easily evaluate, present, and communicate color to stakeholders and throughout the supply chain.

“We understand that designers can become frustrated by smaller chips and swatches that aren’t suitable for layering, incorporating into mood boards, evaluating color next to larger project samples, or as leave-behinds,” said Adrián Fernández, Vice President and General Manager of Pantone. “These customizable formats of the traditional Pantone chip are ideal solutions for the interactive workflow process and fit seamlessly into the Pantone Graphics System product suite, alongside the essential Formula Guide and Chip Books.”

Pantone Super Chips and Super Swatches are available for any of 1,853 PMS colors and are produced by Pantone color technicians at the lowest Delta-E variances for strict color accuracy. Both formats offer ample space for easy color, contrast, and light effect evaluation and are ideal for rush projects as they ship within 24-48 hours. Additional product specifications include:

Pantone Super Chips:

  • One-sided 8.5” x 11” sheet with up to six different PMS colors (2.5” x 3 7/8”)
  • Perforated and digitally printed on coated paper stock
  • Customizable to include and arrange up to six colors on the same sheet as desired
  • Each sheet costs $18 USD, or $21 USD with added Lighting Indicator Sticker

Pantone Super Swatches:

  • One-sided 8.5” x 11” sheet reflecting a single PMS color (8” x 7” color space)
  • Customizable to include one desired color and can be cut to size for projects
  • Each sheet costs $15 USD, or $18 USD with added Lighting Indicator Sticker

Pantone Super Chips and Super Swatches are now available in US and Canada and will be introduced globally throughout the remainder of the year. To learn more about On-Demand Prints or to place a custom order, click here.

About Pantone

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit For the latest news, information, connect with X-Rite on LinkedIn, Twitter, and Facebook.

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