VO (Jessica Walsh): When I was a kid when my dad would come back from business trips, he'd always bring me a box of fifty different colored crayons and I loved playing with them and combining all the colors, but it never felt like enough. I always wanted more color.
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VO (Jessica Walsh): Color can bring so much personality to whatever you're doing and can also evoke emotion. I remember one of my first projects when I was a student, I was so excited about it, it had a lot of bold, poppy colors in it and I went to print it out and it looked washed out and grey. That was just my first big lesson that what you see on the screen is not what you're going to get when it's printed. So it was then that I quickly learned that you have to use the PANTONE Books and I think the COLOR BRIDGE is great for that because you can make sure that the HEX values that you're seeing on web translate to the RGB, translate to the CMYK and you're getting the same consistency from print to digital. One of the goals in my own work is to evoke emotion from someone whether it's to make someone smile or make someone think about things a different way or even cause them to be shocked, and color's a really great tool in...in doing that. I think inspiration comes from everything we've experienced or learned or every conversation we had or dreams that we've had. I think any of those things can spark an idea. All those experiences we've had in life are so valuable.
ARTWORK COPY: drunk on color
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