Pantone and Piper-Heidsieck Define a Red Worthy of Celebration | Case Study | Pantone
PANTONE Color Institute

Pantone and Piper-Heidsieck Define a Red Worthy of Celebration

The Piper-Heidsieck Champagne House was founded in 1785. The company has successfully grown internationally, and with that growth comes the challenge to ensure that the brand experience is consistent and coherent in all environments where Piper-Heidsieck champagnes are being displayed and enjoyed.


All brands need to ensure consistency of quality and appearance. For Piper-Heidsieck, color is paramount to ensure that their brand promise is communicated through every touchpoint. As a red carpet brand, and the most awarded* champagne house of the century, Piper-Heidsieck champagnes are more than just the label on a bottle or the box that holds them. This prestigious cuvée is shared at high profile events such as international film festivals, and therefore attention to detail is critical.

Ensuring that Piper-Heidseick Red is the same across all executions is a dynamic challenge involving the consideration of the many materials in which the color will be reproduced and the multiple light sources under which they will be viewed. As is the nature of color, one material can appear differently under fluorescent retail lighting in a store versus the bright sunlight of an outdoor summer event. So considering the complexity of the color of a marquis, tablecloths, plastic ice buckets, and beautifully printed marketing materials, to name a few, led Piper-Heidsieck to Pantone.

*Régis Camus, awarded 8 times ‘Champagne and Sparkling Winemaker of the Year’ by the International Wine Challenge, since the beginning of the Century.

How Pantone helped

Pantone partnered with Piper-Heidsieck to help them in two ways:

  1. To determine the definitive version of the Piper-Hiedseck Red and
  2. To give Piper-Heidsieck the tools, or “standards”, to ensure the color would be reproduced as consistently as possible across multiple applications.

Understanding and identifying the definitive version or “master standard” of a brand color is always the first step in the development of color standards. Through a collaborative process, the Pantone team worked with the Piper-Heidsieck team to isolate the best and most important representation of the core color: the printed solid red of the labels. This red was viewed, measured, produced, and archived as the master Piper-Heidsieck Red.

The Pantone Color Institute then developed a set of bespoke brand color standards for this emblematic “Piper-Heidsieck Red”. The standards, produced in print, cotton, plastic, and paint with supporting digital values, provide the brand and their supply chain with the visual and virtual tools to ensure that their color is being accurately and consistently realized across multiple applications.

The “dependent” standards flowed from the master, so that the plastic chip, cotton swatch, and coated standards were all meticulously matched back to the definitive master standard. Color will never appear exactly the same from process to process or material to material, but the dependent standards gave Piper-Heidsieck and their partners a target that was the best possible match, given the material, back to the master standard.


“Piper-Heidsieck Red” was revealed to key partners and stakeholders during an annual meeting and shared within all company communications as the de-facto representation of their brand color. Physical standards and digital references were provided to the entire supply chain, as well as succinct brand and technical guidelines to ensure adherence. At all levels, the teams recognized the need for standardization and the rigors required to ensure their brand and color expectations are embraced and enforced.

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