Pantone Color Institute - The Creation of Period

The Creation of Period

Creating a red hue to break down the stigma surrounding menstruation

INTIMINA Pantone Period Chip

It may be the 21st century but periods are still often considered shameful, mysterious and a taboo that should not be talked about publicly.

Swedish based brand INTIMINA which offers the first and only range of products dedicated exclusively to all aspects of intimate and menstrual health has launched the Seen + Heard campaign. The goal of the Seen + Heard campaign is to break down the stigma and taboos surrounding menstruation, to enable everyone, regardless of gender and generation to feel comfortable to talk freely and proudly about this natural bodily function.

Pantone Color Institute collaborated with INTIMINA to create Period, an energizing and dynamic warm red shade encouraging period positivity to serve as the visual color identifier for the Seen + Heard campaign; a campaign whose purpose is to inspire national and international conversations about periods through creative ideas that portray periods sympathetically and accurately. Creating a bold and daring red shade that matches the color of a healthy menstrual flow to be emblematic of the Seen + Heard campaign, leverages the power of color to attract attention to INTIMINA’s mission of supporting the normalisation of periods, getting them seen and heard.

An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.


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