Color Intelligence - Colors We Love, Colors That Endure

Colors We Love, Colors That Endure

Laurie Pressman, Vice President, Pantone Color Institute

Pantone Color Institute

June 4, 2020


Is there such a thing as colors of longevity? In our fast-paced, eco-conscious world, how can we use color to design well-loved products that stand the test of time; colors that enjoy long term use and outlast fashion trends, fads and gimmicks; colors that are both functional and enjoy emotional longevity?

There is no question that times have changed. Sustainability is top of mind as is thrift. Seasonality and gender are becoming less important to trends in color and there is a growing desire for more versatile colors and a fluid and freer approach to design that encourages unique self-expression.

We are gravitating to colors that reflect our interest in desirable classics; colors whose flexibility and timelessness lend themselves to unique color statements that stand out. Colors whose appearance may fade over time but colors that we connect to emotionally. These colors encourage creativity as well as pragmatism, reflecting our changing mindset of prioritizing value and longevity over color choices that are here today and gone tomorrow.

Photo extracted with permission from VIEWPOINT COLOUR - Issue 07 - PRELOVED. Image: Photographer David Brandon Geeting – The Amusement Park photographic series.

These classic colors are imbued with personality. They exhibit uplift and convey an optimistic sense of fun and purpose. Displaying an intrinsic versatility, they embolden our creativity and instill confidence. Stripped back to the essentials, these new modern classic colors convey a message of strength and purposefulness with a sense of positivity.

The Palette

To find out more or purchase your copy, click here.

Excerpted with permission from VIEWPOINT COLOUR - Issue 07 – PRELOVED, Editors Franklin Till - Kate Franklin/Caroline Till

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