Color Intelligence - Hitting the Playground | Pantone
PANTONE Color Institute

Hitting the Playground


Pantone Color Institute
February 26, 2018

Play has been a growing preoccupation for some time. In our previous issue, VIEWPOINT COLOUR #02: Sanctuary, we talked about Playful Release and the emergence of a design and color direction focusing in on pure enjoyment. Play remains a respite and a route to conviviality and joy, but it is also the foundation of invention. As such, we continue to see the desire for interaction and engagement reigning over passivity and uninhibited expression, where playful attitudes are embraced with enthusiasm across design.

image-Hitting the Playground

With no sign of the bold aesthetic disappearing, designers are drawing on surrealist and Dada influences to create for pure joy and happiness. Extrovert and avant-garde design invites users to determine purposes – if there are any at all – for themselves, as form leads function and art for art’s sake sees renewed appeal. Interactive installations encourage visitors to build their own creations and products promote a playful sense of interactivity, inviting users to make their own compositions, customizing pieces and parts to create vastly different outcomes.

image-Hitting the Playground

Excerpted with permission from VIEWPOINT COLOUR Issue 03 - The Play Issue.

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