Finding the right color or combination of colors is a vital step in product development today, and when you design with plastics and pigments, the choice of color is only one step in the quest. Appearance and effect are the future of color, but performance is the future of pigment.
Working in collaboration with BASF Colors and Effects®, the Pantone Color InstituteTM provide consumer insights and color direction that ensure that designers have access to trend-driven vibrant palettes that not only sparkle with brilliance or reach greater depths of the color space, but can also attain the highest purity levels in sensitive applications or even ensure that reflective properties will pass through infrared sorting at materials recycling facilities. This combination provides product designers in the coatings, plastics, printing, cosmetics or the agriculture markets with all of the visible and business benefits of trend color, while also ensuring sustainability in terms of durability and recycling processes - even in the most demanding of plastics applications.
In support of BASF Colors and Effects newest pigments, the Color Collection Inspired by Pantone comprises three palettes, each with seven colors, selected for their ability to express different macro trends affecting consumers and industry today.
