Inspired by Pantone

Since the beginning of time, the sea and the sky have inspired us to contemplate eternity and filled us with hope. The expanse of the sky ignites a magical world of dreams, while the majesty of the sea provokes a deep feeling of admiration and respect for its strength.

Blue, the color of truth, honesty, and dependability, makes all products that are colored with it ones consumers can believe in. BASF Colors and Effects® can combine this color direction with both durable pigments and brilliant effects, bringing Ethereal Elements to life in both depth of color and motion by providing more sparkle and brilliance.

More and more we realize how interconnected the aspects of our humanity are. We have started to rethink how we care for ourselves, by seeking a healthy mind, body, and soul. To release our inner vibrance, we desire to be closer to food at its origin and are choosing more healthy and organic foods, rich with nutrition. We pursue a purer and safer form of consumption – the most natural harvest.

Healthy Living is a palette to promote the wholesome feeling we experience in eating healthier foods. With warm and vitalizing shades, BASF Colors and Effects have now introduced new pigments and innovation that contribute to consumers’ health and safety in sensitive applications for the food and toy industries.

Our social consciousness has become a real commercial need. Consumers desire responsible products and demand top performance. Designers now must procure materials considering pro-environmental reuses and messaging. They are looking to recreate the products that mean most to us, those that have cultural significance.

With Transformation, we find a muted color palette for our modern everyday world. The colors connect us with the past, but at the same time we must adapt to the needs of our present and future. Here BASF Colors and Effects have introduced pigments with the highest durability and process stability to help make products shine in all materials for future generations.