Color Intelligence - Vivify: A Cheerful Palette Expressing Freshness and Positivity

Vivify: A Cheerful Palette Expressing Freshness and Positivity

Laurie Pressman, Vice President, Pantone Color Institute

Pantone Color Institute

August 3, 2020

If ever there was a time when we needed to surround ourselves with colors that infuse feelings of positivity into our environment, it is now. As we continue down this path of uncertainty, a time marked by a global pandemic and social distancing coupled with social unrest demanding action on equality and sustainability, a cheerful palette expressing a sense of playful freshness and uplift gives us energy, helping us to recharge as we chart our path forward.

Vivify: A cheerful palette expressing freshness and positivity Vivify: A cheerful palette expressing freshness and positivity

Vivify highlighted in PANTONEVIEW home + interiors 2021 – Color: Innovation and Transformation. Photos excerpted with permission from PANTONEVIEW home + interiors 2021 – Color: Innovation and Transformation. Images from left to right: Windsor Flower Chair | Annie Evelyn | annieevelyn.com | Photograph by L. Gnadinger, Melbourne | Wanderlust Collection by Marcel Wanders | Londonart Wallpaper | londonart.it, Tube Top Table Lamp | Peter Stathis for Pablo Designs | pablodesigns.com

A story of sunny and cheerful colors featured in PANTONEVIEW home + interiors 2021, Vivify is symbolic of the brighter future that lies ahead. Displaying a youthful spirit, this decidedly upbeat palette expresses a sense of playful freshness and optimism that brings a smile to our face as it takes us forward. Innovative materials combine with more familiar ones as functionality and pleasure come together for 2021 and beyond.

The Palette

In an adventuresome exploration of newness and originality, Vivify highlights the dichotomy of an intense black with a sugary white and the dramatic impact made by this classic pairing when contrasted against a more vibrant sunny yellow, bold hot pink, delectable raspberry and tangy lime. Adding to the liveliness is a periwinkle blue, a watery turquoise and a cool spearmint green.


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