Color Intelligence - Pantone Color Institute Releases Fashion Colour Trend Report London Fashion Week Autumn/Winter 2020/2021

Pantone Color Institute Releases Pantone Fashion Colour Trend Report Autumn/Winter 2020/2021 For London Fashion Week

Creatively conscious colour reflects optimistic sense of purpose

London, UK, February 13, 2020 – Pantone LLC, the global authority on colour and provider of professional colour standards for the design industries, today announced the Pantone® Fashion Colour Trend Report Autumn/Winter 2020/2021 edition for London Fashion Week (LFW). Published for the fashion industry by the Pantone Color Institute, the trend forecasting and colour consultancy, this season’s report features the top ten standout colours as well as current takes on the four classic neutrals we can expect to see on the runway as fashion designers introduce new autumn/winter collections.

According to Pantone Color Institute’s colour experts, Autumn/Winter 2020/2021 colours for LFW reflect our desire for a substantial palette of meaningful colour. These are colours expressive of a classic British sensibility that offer longevity, durability and can endure. These are colours that exhibit uplift, convey an optimistic sense of fun and purpose and whose intrinsic versatility encourages creativity and instills confidence.

“Autumn/Winter 2020/2021 is a story of mindfulness as we see a stripping back of colour to the essentials,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Prevailing in singular colour statements, our colour story for Autumn/Winter 2020/2021 conveys a message of strength and purposefulness with a sense of optimism.”

About the Autumn/Winter 2020/2021 London Colour Palette:

A robust palette for autumn/winter 2020/2021 blends our desire for meaningful colour with optimistic determination and purpose.

PANTONE 17-1562 Mandarin Red
An amplified and provocative orange-infused red tone, Mandarin Red is a dynamic force.
PANTONE 19-1662 Samba
A voluptuous sultry red, Samba introduces an upbeat energy.
PANTONE 19-4057 True Blue
A definitive and reliable blue hue, True Blue is constant and ever faithful.
PANTONE 17-1349 Exuberance
A good natured and expansive orange shade, Exuberance conveys a message of spontaneity and happiness.
PANTONE 19-0622 Military Olive
Military Olive is a strong and stalwart green tone imbued with a rich narrative.
PANTONE 14-0647 Celery
Botanical in feeling, Celery is a vital yellow green that reflects the natural freshness of nature.
PANTONE 18-5338 Ultramarine Green
Ultramarine Green, a deep cooling blue-green, exudes self-assurance and poise.
PANTONE 18-4051 Strong Blue
The red undertone we see in Strong Blue injects vibrancy into this confident blue shade.
PANTONE 19-1540 Burnt Henna
A robust red shade, Burnt Henna combines heartiness with sophisticated earthiness.
PANTONE 17-1225 Tawny Birch
A rugged and woodsy tan shade evocative of rustic nature.

About the Autumn/Winter 2020/2021 Classics:

A range of seasonal staples that can stand alone or serve as the foundation for personalised colour combinations.

PANTONE 11-0605 Jet Stream
Jet Stream is an off-white suggestive of our affinity for raw and recycled.
PANTONE 14-1122 Sheepskin
A rich camel tone emblematic of naturally coloured fleece.
PANTONE 19-4024 Dress Blues
Dress Blues conveys a message of integrity and credibility.
PANTONE 16-3916 Sleet
Highlighting our desire for longevity, Sleet is a timeless gray that is dependable, solid and everlasting.

For more information or additional commentary from experts from the Pantone Color Institute, contact Kristina King at kking@hugeinc.com.


About Fashion Colour Trend Report

The colours featured in the semiannual Pantone Fashion Colour Trend Report are selected from the Pantone Fashion, Home + Interiors Colour System, the most widely used and recognised colour standards system for fashion, textile, home and interior design. Each season, the Pantone Color Institute issues the Pantone Fashion Colour Trend Report as semi-annual colour trend forecasts for the upcoming season, highlighting the top colours you can expect to see at New York Fashion Week and London Fashion Week. The Pantone Fashion Colour Trend Report serves as a colour reference throughout the season for fashion enthusiasts, reporters and retailers.

About The Pantone Color Institute™

The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colours, selects the Pantone Color of the Year, forecasts global colour trends, and advises companies on colour for product and brand visual identity. Through seasonal trend forecasts, colour psychology, and colour consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of colour in their design strategy.

About Pantone

Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colour from inspiration to realisation – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical colour specification and workflow tools. The Pantone Color Institute™ provides customised colour standards, brand identity and product colour consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Colour Trend Reports, colour psychology and more. Pantone B2B Licensing incorporates the Pantone Colour System into different products and services, enabling licensees to communicate and reproduce approved Pantone Values and improve efficiencies for their users. Pantone Lifestyle brings colour and design together across apparel, home, and accessories. Connect with Pantone on Instagram, Facebook, LinkedIn.

About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of colour and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of colour and appearance throughout their processes. X-Rite products and services are recognised standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information, connect with X-Rite on LinkedIn, Twitter, and Facebook.

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