Color Intelligence - Pantone Launches New Digital Color Platform for Designers to Help Adapt to a Changed Workflow

Pantone Launches New Digital Color Platform for Designers to Help Adapt to a Changed Workflow

Pantone’s new suite, Pantone Connect, allows access to Pantone Colors from any device and empowers designers to more accurately measure and match physical color using their phone.

Carlstadt, NJ, June 16, 2020 – Pantone LLC, the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone Connect, a digital platform for designers that streamlines their color decision-making and communication. The new platform provides access to all Pantone Color through a single-user account across mobile, web, and the Adobe® Creative Cloud® applications and includes the first ever Pantone Color Match Card, a revolutionary credit card-sized target that calibrates a phone’s camera to capture color from real life, match to Pantone Colors, and then save the color into the designer’s palette workflow.

With the ongoing digital evolution of design workflows, there has increasingly been a need to close the gap between the physical and digital for designers. The COVID-19 pandemic has accelerated these challenges by rapidly replacing the collaborative, light-filled and resourceful design studio with virtual chats at living room tables, making design ideation and communication much more challenging. Communicating color intent as part of design is a familiar pain point under normal circumstances, but becomes far more of a challenge in these remote settings.

As a result, Pantone has expanded its Pantone Connect suite of products to bridge this gap and help designers adapt to what a changed workflow looks like post-COVID. Within the new suite includes the revolutionary Pantone Color Match Card and Pantone Connect Mobile App (for iOS and Android). Merging physical color with a digital workflow through an innovative approach, this Card-App pairing makes Pantone color identification and communication from physical inspiration to final design a streamlined, accurate, and affordable option for large dispersed design teams and freelancers alike.

“While designers have previously taken photos with their phone to capture Pantone Colors from images, the results were more inspirational vs. accurate due to factors like poor lighting and camera performance” said Nick Bazarian, Senior Product Manager for Pantone Digital Solutions. “With the Color Match Card and Pantone Connect app, a designer’s phone has now become a legitimate color capture device to match the physical world more accurately to Pantone Colors, as well as a workflow productivity tool to shorten the color communication process, at a nominal cost.”

This latest announcement builds upon the company’s 2019 launches of the Pantone Application Program Interface (API) and its Extension for Adobe® Creative Cloud®, by integrating with new mobile apps for iOS and Android and the Pantone Connect Color Finder web application. Additional features include:

  • Pantone Color Match Card calibrates a mobile device’s camera to more accurately measure a targeted physical color, which is immediately matched to the closest Pantone Color(s).
  • Pantone Connect mobile app saves captured colors into palettes for sharing to social media or designing via the Pantone Connect Extension for Adobe® Illustrator®, InDesign®, and Photoshop®.
  • Color conversion to Pantone, improved digital navigation of the Pantone Color Libraries, and inspiration features such as color extraction from images, color harmonies, and trending color palettes
  • Pantone Connect’s expanded suite also serves as a newer alternative to Pantone Studio for iOS, and a replacement for some of Pantone’s pre-existing digital solutions, including myPantone for Android, the Pantone X-Ref web app, and Pantone Color Manager desktop software.

“Our company has worked closely alongside creatives in the graphic, fashion, and product design industries to understand how color can become an enabler of performance rather than a hindrance,” said Adrián Fernández, Vice President and General Manager of Pantone. “Pantone Connect’s unique combination of technology (enabled by X-Rite), features, and platform accessibility will give designers the tools they need to be confident in their color choices and ultimately successful with their creative work. They win with the Pantone Connect platform because their color choice reflects an informed decision made efficiently and communicated effectively.”

Pantone plans to continue expanding the platform rapidly through 2020 and 2021, with further integration into the Adobe® Creative Cloud® ecosystem and other design tool platforms, as well connection to color reader devices from X-Rite, Pantone, and 3rd party Pantone licensee partners.

Through July 8, 2020, a Pantone Connect account is still free to register for with all features and platforms accessible as part of Pantone’s COVID-19 free access offer to designers, announced previously on April 1st, 2020. All new Pantone color guides also include 6-months of free access when registered.

For more information on Pantone Connect and how to create a new account, visit www.pantone.com/pantone-connect. Mobile apps for iOS and Android can be downloaded from the Apple App Store and Google Play Store, respectively, while the Pantone Connect Extension for Adobe® Creative Cloud® can be downloaded from the Adobe Creative Cloud Exchange website.

Free Period and Bundled Access

Through July 1st, 2020, a Pantone Connect account is still free to register for with all features and platforms accessible as part of Pantone’s COVID-19 free access offer to designers, announced previously on April 1st, 2020. All new Pantone color guides also include 6-months of free access when registered.

For more information on Pantone Connect and how to create a new account, visit www.pantone.com/pantone-connect. Mobile apps for iOS and Android can be downloaded from the Apple App Store and Google Play Store, respectively, while the Pantone Connect Extension for Adobe® Creative Cloud® can be downloaded from the Adobe Creative Cloud Exchange website.

About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers. Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through color, and control consistency across various materials and finishes. Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute™, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories. More information is available at www.pantone.com.

For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in color science and technology. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of color management solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, coatings, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook.

Corporate Contact
Marcie Foster
Pantone
+1 888-PANTONE
marciefoster@pantone.com

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