The business of men's fashion for spring/summer 2003
goes back to its roots of simple, smart, salable
clothing. In today's world of casual lifestyle
dressing, men want to wear clothes that are comfortable
and unrestricted. They also want colors that
complement their weekday to weekend wardrobes.
There is a refined movement today that is all about
utility, functionality and understandable shapes in
There were several directions in color that covered the bases for menswear from career
clothing to surfing.
With the economic climate still an uncertainty,
customers will be looking for the things they don't
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