myPANTONE - how now, brown pow?
Flash Banner

Your E-mail Address:


Remember Me
Become a Member

Community Members: 52,275
Public Palettes: 12,744
Total Palettes: 13,564
Members Online Now: 6233

how now, brown pow?

Once thought of as totally earth bound and utilitarian, the brown family has polished its image. So why the new look for a color that is literally as old as the hills?

First there is a new appreciation of all things organic and natural-two words that can certainly describe brown. With gardening America's #1 hobby (even though the garden may be your indoor plants and potted herbs on the window sill) there is no longer the concept of brown as dirty, but rather brown as dirt-nurturing, fragrant and rich.

The word rich brings to mind yet another dimension to brown-that of flavor. With the rising tide of the modern coffee craze, the veneration of the little beans went beyond a cup of ordinary java to more upscale terminology. More exotic words to describe this new phenomenon slipped into our daily lexicon-espressos and lattes overflowed from the commonplace to the glamorous with prices to match. Brown spilled into a rich, robust and aromatic role, symbolizing a social happening and a gathering place for friends and the potential to make new friends.

The charming film "Chocolat" brought attention to the deliciousness, decadence and enticement of chocolate, now celebrated as an aphrodisiac. And when a sparkling chocolate colored diamond enters the scene, a new brilliance is added to brown. Even UPS, the company that owns brown in the shipping business, is attempting to create a perception of brown as "cool" through ads, TV commercials and a public relations campaign. As part of the PR push comes some brown trivia, namely the Wall Street Journal's use of 2000 pounds of brown ink to print the issue that kicked off the "What Can Brown Do For You" campaign.

Interestingly, the original choice for brown as the corporate image color was first made in the 1920s to mimic the colors of the old Pullman train cars that embodied 'class, elegance and professionalism'. So reinventing the brown image is actually a return to their roots.


Return to PANTONE
Cart Items 0 

advanced community search

Current Text Tags:
blue   green   red   pink   orange   purple   yellow   brown   gray   nature   natural   sports   gold   bright   black   summer   grey   spring   cool   white   sky   water   soft   flower   flowers   fall   beige   warm   tan   neutral   flag   violet   ocean   mauve   blues   rose   teal   pastel   sea   sand   lilac   Grass   muted   Brights   earth   plum   NFL   trees   fresh   winter   floral   turquoise   lavender   moss   golden   happy   cold   forest   light   silver   retro   textiles   wood   olive   wine   aqua   maroon   garden   Goe   greens   autumn   subtle   organic   Landscapes   Amber   Earthy   fun   cartoon   vibrant   calm   tree   dark   plants   vintage   stone   contrast   intimates   honeysuckle   skin   rich   mint   berry   peach   sunset   sophisticated   trends   perennial   SuperBowl   MLB   clouds  

Do you really know what colors you’re looking at?
Color on screen can vary by project, client, image and even
the time of day! Fortunately, the problem is easily solved.
Learn More

Privacy Policy | Terms of Use | Contact Us
© Pantone, Inc 2010 All Rights Reserved
 Pantone, Inc. is a wholly-owned subsidiary
 of X-Rite Incorporated.