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2012 press releases

Pantone Inspires Designers with 336 New Shades

Expanded PANTONE MATCHING SYSTEM now offers 25 percent more color options

CARLSTADT, N.J. and SAN FRANCISCO, April 24, 2012 – Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the addition of 336 New Colors to its PANTONE® PLUS SERIES, bringing the total to 1,677 colors.

Introduced in 2010, the PANTONE PLUS SERIES is the next generation of the PANTONE MATCHING SYSTEM® – the defacto standard for color communication in the graphic arts market. The PLUS SERIES provides an accurate way for designers to communicate and control color throughout the entire design process – from inspiration to final output. The 336 New Colors offer designers more options and flexibility in the creative process and will become permanent standards in the PLUS SERIES Color Library.

The 336 New Colors enrich the current PLUS SERIES palette, providing a more comprehensive selection. All color families are extended to include a wider variety of values, saturation and undertones – from subtle pastels and reliable mid-tones to the intensity of deep tones, vivid brights and vital, nuanced neutrals.

“Color is integral to every project. The more colors I have to choose from, the easier it is to translate from fragrance to color,” said Matt Fadness, partner at Through Smoke Creative in Sausalito, Calif., a design firm specializing in home fragrance and body care scent and packaging design for brands including The Gap, Restoration Hardware and William Sonoma. “We need to form a strong connection between fragrance and color during the product development process and spend a lot of time choosing the precise hue. The additional colors in the PANTONE PLUS SERIES will give us greater flexibility and latitude to translate color into product.”

The New Colors were inspired by the PANTONE Goe™ System and add depth and breadth to the PLUS SERIES Color Library with fresh hues that did not previously exist. The Goe System represents important technical improvements in the area of ink film consistency and coatability, and these benefits have migrated to the 336 New Colors. Formulated using consistent ink-film thicknesses, the 366 New Colors can be easily reproduced by printers worldwide. All 336 New Colors will be available in coated and uncoated formats and are printed on text-weight paper to match popular print specifications.

Pricing, Availability and System Information
The 336 New Colors, coated and uncoated, are available immediately and can be purchased from the Pantone website at www.pantone.com/plus and through PANTONE Resellers worldwide. The additional colors will be available as supplements for a limited time so owners of previous publications can easily update their Guides.

COLOR BRIDGE® supplements featuring the 336 New Colors will be available in June. All new orders for core publications (PANTONE FORMULA GUIDE, COLOR BRIDGE, etc.) will ship with the 336 New Colors supplements.

The list below provides a complete breakdown of pricing and availability for all products that will include the 336 New Colors.

PANTONE PLUS SERIES
336 New Colors Supplement
336 New Colors Supplement Only
(U.S. Pricing)
Core Publications with 336 New Colors Supplement
(U.S. Pricing)
FORMULA GUIDE (Solid coated and uncoated)
• Consists of a single 96-page bound guide containing coated and uncoated stocks
$60 $135
SOLID CHIPS (coated or uncoated)
• Consists of 48 pages for each stock (coated and uncoated) that can be added to existing binders
$79 $319
COLOR BRIDGE (coated or uncoated) Available June
• Consists of a 48-page guide for either coated or uncoated stock
$70 $149
COLOR BRIDGE coated and uncoated Set – Available June
• Consists of two 48-page guides, one containing coated stock and one containing uncoated stock
$99 $239
DESIGNER FIELD GUIDE (coated or uncoated) with Supplement n/a $109
DESIGNER FIELD GUIDE coated and uncoated Set with Supplement n/a $179
ESSENTIALS with FORMULA GUIDE Supplement n/a $349
ESSENTIALS with both FORMULA GUIDE and COLOR BRIDGE Supplements – Available June n/a $369
PORTABLE GUIDE STUDIO with FORMULA GUIDE Supplement n/a $469
PORTABLE GUIDE STUDIO with FORMULA GUIDE and COLOR BRIDGE Supplements – Available June n/a $499
REFERENCE LIBRARY with FORMULA GUIDE and CHIPS Supplements n/a $1099
REFERENCE LIBRARY with FORMULA GUIDE, CHIPS and COLOR BRIDGE Supplements – Available June n/a $1199

Digital color values for the 336 New Colors are available in PANTONE COLOR MANAGER, allowing designers to update popular design applications including Adobe® Creative Suite® (up to 5.5) and QuarkXPress® 9. While the original 1,341 PANTONE PLUS Colors are available in the recently announced Adobe Creative Suite 6, the 336 New Colors can be added in the coming weeks through an update to PANTONE COLOR MANAGER.

The 336 New Colors will also be available in CAPSURE™ and the myPANTONE™ mobile app (for iPhone® and Android smartphones) by early June. Owners of all of these products will receive automatic updates to download the 336 New Colors.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufacturers, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.


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