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Pantone Introduces PantoneLIVE
ColorBook and Viewer Plug-Ins

Provide Seamless Integration with PantoneLIVE Color Libraries
For Realistic Color Testing, Improved Production Speed

CARLSTADT, N.J., March 5, 2013 – X-Rite, Incorporated and Pantone LLC, today released PantoneLIVE™ ColorBook and Viewer. These plug-ins provide designers and brand owners with instant access to essential brand color standards, as well as PantoneLIVE Color Libraries, directly from within their favorite Adobe® Creative Suite® software. PantoneLIVE Color Libraries are the PANTONE® PLUS SERIES Colors mapped to packaging-specific print substrates and processes.

With color so critically tied to brand veracity, maintaining color consistency on product packaging is essential for brand integrity and consumer confidence. By 2015, the International Chamber of Commerce expects the value of counterfeit goods globally to exceed $1.7 trillion. Even the slightest variation in brand identity and packaging color can dissuade consumers from purchasing a product. It also makes brands more vulnerable to counterfeiting.

PantoneLIVE is a color management service that is supported by an ecosystem of industry-leading solutions and that maintains digital color libraries to guarantee accurate color communication for any supplier around the world. Brand owners and other approved members of the supply chain can manage digital access rights and facilitate color communication across packaging materials from design to production – helping minimize color revisions, creating go-to-market efficiencies and ultimately lowering development costs.

“The new PantoneLIVE ColorBook and Viewer plug-ins provide effortless integration of PantoneLIVE Color Libraries into the most commonly used designer tools,” explained Dr. Sonia Megert, vice president of the Pantone Digital Business unit at X-Rite/Pantone. “Color production problems can often be traced back to a communication breakdown. Pantone’s universal color language ensures everyone is communicating and referencing the right colors, as intended.”

PantoneLIVE ColorBook employs a seamless color matching workflow within Adobe Illustrator® software by giving designers easy access to brand-specific palettes stored in PantoneLIVE. The unique PantoneLIVE naming identity travels with the file through the supply chain to ensure consistent, achievable color definitions.

Combined, the new PantoneLIVE ColorBook and Viewer plug-ins give designers and brand owners an enhanced experience that not only permits access to digital color libraries, but also lets them preview how colors will appear on various substrates for an early and realistic view of what is achievable in production. This allows users to make smarter decisions by eliminating costly review cycles and reducing the aggravation of trying to resolve unmet color expectations during production.

Pricing, Availability & System Requirements
The PantoneLIVE ColorBook and Viewer plug-ins are available immediately in North America only. The annual license fee for the PantoneLIVE ColorBook and Viewer plug-ins starts at US$499. The PantoneLIVE ColorBook plug-in is available as a standalone product with an annual license fee starting at US$199. Due to the advanced cloud-technology supporting PantoneLIVE, all licensed users will receive dynamic updates of digital color libraries as they become available, directly within their most commonly used software.

The plug-ins, developed in collaboration with Esko, are compatible with Adobe Creative Suite 5 and 5.5 on Apple OS or Windows XP and Windows 7 operating systems. Support for Adobe Creative Suite 6 is expected in summer 2013.

To purchase PantoneLIVE ColorBook and Viewer, visit

About PantoneLIVE
PantoneLIVE is a cloud-based solution that enables the universal PANTONE Color language to be accurately communicated across the entire packaging workflow – from design concept to retail store shelves. PantoneLIVE extends the PANTONE PLUS SERIES Color Library, mapping critical color information to packaging-specific substrates. The PantoneLIVE ecosystem is supported by licensed hardware and software that enables each area of a packaging supply chain to access the same PantoneLIVE Colors, in addition to brand specific palettes. This results in consistent and repeatable color across product families, regardless of media or print technology, providing a cohesive brand approach.

While users of any manufacturer’s ink will be able to take advantage of PantoneLIVE, Sun Chemical is the preferred ink partner. Esko, a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing, is also a preferred partner supporting PantoneLIVE. Both companies worked closely with Pantone and X-Rite to develop PantoneLIVE.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest and Instagram.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

About Esko
Esko is a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing. Esko products and services help customers raise productivity, reduce time-to-market, lower costs and expand business and improve profitability. Esko is the worldwide market leader with software for artwork creation, structural design, pre-production, workflow automation, quality assurance and online collaboration. Esko solutions support and manage the packaging and print processes at brand owners, retailers, designers and packaging manufacturers. For more information, visit

About Sun Chemical
Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3.5 billion, Sun Chemical has over 8,000 employees supporting customers around the world.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at

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PANTONE® and other Pantone trademarks are the property of Pantone LLC. Adobe and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2013. All rights reserved.


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