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1999 press releases

FOR IMMEDIATE RELEASE

CONTACTS:

Ellen Pinto
Pantone, Inc.
201/935-5500
lauslen@arpartners.com

Lisa Auslen
A&R Partners
650/363-0982 x220
lauslen@arpartners.com




Pantone Surveys American Fashion Designers to Reveal
Top Five Trend Colors for Spring 1999

Sachet Pink, Piquant Green, Ultramarine, Citrus
and Bright Rose Color the New Year

Macworld Expo (Booth #425), San Francisco, California - January 5, 1999 As a leading developer of color communication products for fashion, interior and industrial design, traditional and digital publishing and plastics as well as a corporate sponsor of the biannual 7th on Sixth Fashion Shows in New York City, Pantone, Inc. surveyed leading fashion designers to forecast the colors that will influence design in the new year. Pantone's 7th on Sixth Designer Color Survey polls leading fashion designers on their color choices and revealed the following top five colors for spring 1999 (the colors are listed by name with the PANTONE TEXTILE Color System ® Identification number, PANTONE MATCHING SYSTEM ® Identification number, CMYK equivalent, RGB and HTML value): Sachet Pink, Ultramarine, Citrus, Bright Rose and Piquant Green.

Sachet Pink

Color: PANTONE 15-2216 TC

PANTONE 210 C

CMYK equivalents: C=0, M=50, Y=5, K=0

RGB (percentages based on a scale of 100): R: 255, G: 160, B: 191

HTML: FFA0BF

Pink is the most flattering shade for any complexion. It is a fresh, lighthearted, tender color that conjures up visions of rose petals, lipstick, satin ballerina slippers and all things feminine. Above all, it is the color of romance.


Ultramarine

Color: PANTONE 17-4037 TC

PANTONE 285 C

CMYK equivalents: C=85, M=50, Y=0, K=0

RGB (percentages based on a scale of 100): 58, G: 117, B: 196

HTML:3A75C4

Ultramarine is a more exciting blue than we have seen in past seasons. It has an intensity and a brilliance that stirs the emotions and energizes us far more than the cool, quiet, tranquil blues that have recently been popular. It is the color of tropical waters, invigorating and inviting.


Citrus

Color: PANTONE 14-0955 TC

PANTONE 115 C

CMYK equivalents: C=0, M=25, Y=95, K=0

RGB (percentages based on a scale of 100): R: 249, G: 224, B: 76

HTML:F9E04C

Yellow is the color of sunshine, associated with warmth, enlightenment and springtime. It can bring cheer to the gloomiest day, much like the effect of wearing a shiny yellow slicker in the rain. This tangy yellow enlivens neutral grays and whites and is a natural complement to cool blue and violet.


Bright Rose

Color: PANTONE ® 18-1945 TC

PANTONE 206 C

CMYK equivalents: C=0, M=100, Y=35, K=20

RGB (percentages based on a scale of 100): 211, G: 5, B: 71

HTML:D30547

Vivid red arouses. Bright rose is a seductive, sumptuous shade. There is power and playfulness in this assertive color that demands attention and won't be ignored. Mix red with its complementary colors and revel in the resulting dynamism. Red and strong blue can generate great excitement.


Piquant Green

Color: PANTONE 17-0235 TC

PANTONE 377 C

CMYK equivalents: C=50, M=0, Y=85, K=35

RGB (percentages based on a scale of 100): R: 112, G: 147, B: 2

HTML:709302

Green is the color of vegetation, representing nature's harmony and bounty. As such, it is a natural shade for spring. Popular throughout the '90s because of our profound concern for the environment, green has now evolved into a neutral. As Mother Earth lavishly decorates the earth in green, it works well as a serene, sophisticated base for a myriad of colors, especially pinks and roses.


"Color trends often originate in the fashion industry as a result of a fashion designer's inspiration. The natural progression is that these new looks permeate and influence every other field of design," said Richard Herbert, senior vice president of Pantone. "The colors identified as trend colors for the new year in the Designer Survey can be specified from any of the PANTONE Color Systems for accuracy in design and communication -- whatever the medium."

"The abundance of color we will begin to see in 1999 is a welcome departure from the somber tones of the last year," said Lisa Herbert, vice president of corporate communications worldwide, Pantone, Inc. "As the millennium approaches, people are looking to end the century on a cheerful, optimistic, colorful note. These colors will be used across many disciplines, from fashion and interior design to graphic and industrial design to communicate this sentiment."

This analysis is the result of the Pantone 7th on Sixth Designer Color Survey of over 40 leading fashion designers including Calvin Klein, Donna Karan, Nicole Miller, Bill Blass and Oscar de la Renta, conducted prior to the 7th on Sixth women's ready-to-wear fashion shows in November 1998, as well as reporting by Pantone color experts following attendance to the shows.

Pantone, Inc., the leading global source of products for the selection, control and accurate communication of color, is the developer of the PANTONE MATCHING SYSTEM ®, the PANTONE Process Color System ® and the PANTONE Hexachrome ®† six-color ultra high quality process system. They provide three distinct global languages for color specification and reproduction. PANTONE Color Systems have been widely accepted and utilized by designers and printers since 1963 and are currently in use in almost 100 countries throughout the world. Pantone, Inc. is an ISO 9002 registered company. Visit our Web site at www.pantone.com.



PANTONE . . . The Power of Color®

All trademarks used herein are the property of Pantone, Inc. †Hexachrome® is Pantone, Inc.'s six-color printing process. U.S. Patent No. 5,734,800 © Pantone, Inc., 1999

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