Pantone Announces Lighting Indicator Stickers
Look on the bright side; new stickers make it easy for designers and printers to ensure accurate lighting conditions for getting color right the first time
CARLSTADT, N.J., March 20, 2012 - Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the availability of PANTONE® Lighting Indicator Stickers.
The quality of light plays a critical role in color appearance. Making a color decision under the wrong lighting conditions can lead to costly and time-consuming mistakes. The new PANTONE Lighting Indicator Stickers make it easy to determine if colors are being viewed under the right lighting conditions for accurate color evaluation, specification and matching.
"Proper lighting conditions are key to accurate color evaluation," said Giovanni Marra, director of corporate marketing at Pantone. "PANTONE Lighting Indicator Stickers provide a simple and economical way for designers and manufacturers to gauge proper lighting and ensure accurate color communication throughout the design process."
Each sticker has two light-sensitive patches that react to viewing illumination and change color under different lighting temperatures. Under proper D50-range lighting, the standard light source for graphic design and print, the two patches will appear to match. If lighting conditions do not fall in the D50 range, the two patches will appear different. The further the light source is from the D50 range, the greater the contrast appearance.
PANTONE Lighting Indicator Stickers have a peel-off adhesive back so designers can attach them to color proofs, color samples and references, ensuring accurate color decisions are made throughout the production process.
Pricing, Availability and System Information
The PANTONE Lighting Indicator Stickers are sold as sheets (each with 40 stickers) for U.S. $49, and are available immediately online at www.pantone.com/lightingindicator and through PANTONE resellers worldwide. The PANTONE Lighting Indicator Stickers complement the PANTONE PLUS product line.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.
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