Pantone Collaborates with Behance
to Launch PANTONE Canvas
A New Creative Network Provides Creatives with an Innovative Platform to Showcase and Promote Digital Portfolios of their Work
CARLSTADT, N.J., Oct. 22, 2012 – Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced the launch of PANTONE Canvas, a free online creative network powered by Behance. PANTONE Canvas is the first and only network built on the Behance platform with the ability to filter projects by color.
PANTONE Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices – making it easy for professionals to present their creative work during client meetings and interviews.
Creatives can also sync their PANTONE Canvas and LinkedIn profiles with their account, allowing potential employers to view their portfolio directly from their LinkedIn profile. In addition, PANTONE Canvas users have the opportunity for increased exposure, as Pantone will curate and promote the most innovative work on its website, www.pantone.com, and social media channels.
“Today’s employers are recruiting designers based on their talent and not on their location. PANTONE Canvas is designed to introduce and connect the best creative talent with potential clients and employers,” explained Giovanni Marra, director of corporate marketing at Pantone. “Additionally, it’s a great way to share work and gather inspiration from other like-minded creative professionals.”
"We are thrilled to partner with Pantone, one of the most iconic brands in the global creative community. For the first time, with PANTONE Canvas, the creative world’s work can now be sorted by color,” said Alex Krug, vice president of Behance.
Visit PANTONE Canvas on the Behance Platform to browse creative work by color or build a portfolio for free at Canvas.Pantone.com.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter and Facebook.
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.
Behance is the leading online platform to showcase and discover creative work. Creatives from across industries use Behance to gain exposure, attribution, and opportunity. Behance also powers portfolio display for thousands of other websites around the web, including AdWeek, RISD, LinkedIn and now Pantone. Companies and enthusiasts around the globe use Behance to track and engage top talent.
PANTONE®…The color of ideasSM.
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PANTONE® and other Pantone trademarks are the property of Pantone LLC. © 2012. All rights reserved.